Whole Story

The Official Whole Foods Market® Blog

Colors of Spring: Pink

Welcome, pink! We’ve been waiting all winter for you.

Flirty and flushed, pink is the rosy dawn of a new season. This beauty pops up everywhere: The crabapple and the cherry blossom. The early edges of dawn and twilight. On the cheeks of your favorite folks as they bustle around outdoors.

Pink is innocence and renewal; everything old made young again. It’s enough to make you want rhubarb pie and warm tea.

We’ve been asking our friends on Instagram to to share their #wfmspring colors. Take a look at what's popping up pink…


Follow us on Instagram for even more pretty pinks with other colorful hues to come. Share your own photos to show how this springtime beauty shows up in your world by using the #WFMspring tag and become part of our "Colors of Spring" photo gallery.

We also have tons of pink-spiration on our "Colors of Spring" Pinterest board. We've enlisted the help of our friends at Gaiam, Etsy, Refinery29, Pantone, Camille Styles and Saveur to ensure plenty of fabulous springtime ideas!

Where does pink pop up in your life? Tell us below or show us on Instagram with #wfmspring.