Whole Story

The Official Whole Foods Market® Blog

Delicious Peace Grows in a Ugandan Coffee Bean: Do Something Reel Film Festival

In April we proudly launched the Do Something Reel Film Festival, an online collection of provocative, character-driven films that focus on food, environmental issues and everyday people with a vision of making a world of difference. Simply put, it’s a celebration of people who understand that small steps can create big change. The Do Something Reel Film Festival continues this month with Delicious Peace Grows in a Ugandan Coffee Bean, which tells the inspiring story of interfaith peace through coffee.

In a nation once plagued by violence and intolerance, Christian, Jewish and Muslim coffee farmers formed a cooperative to build peaceful relationships and economic development. Living in the lingering wake of the Idi Amin regime of terror and intolerance, these organic farmers in Uganda challenged historical obstacles by forming the “Delicious Peace” Cooperative. By partnering with a Fair Trade US buyer, the farmers’ standard of living is now improving and peace is flourishing.

Delicious Peace Grows in a Ugandan Coffee Bean is their story. Narrated by actor Ed O’Neill, this 40-minute documentary captures not only the actions of a small group of interfaith organic farmers in a rural Ugandan community but also their international impact. By modeling harmony, messages of peace and fair wages are spreading to their US customers. Watch this clip and see what the buzz is about.

Curt Fissel, the film’s director/director of photography/editor, has been Director of Photographer and Editor at JEMGLO Productions for more than 15 years. He has been cinematographer, editor and producer of nearly 30 documentaries that have garnered him and the productions the Cine Golden Eagle, NATAS nominations, Silver Tellys, and many “best of” awards.

Visit the festival’s web site to rent Delicious Peace Grows in a Ugandan Coffee Bean through these digital platforms: Hulu, Netflix, Vudu, Amazon Prime and Amazon Instant Video, Youtube VOD and Cinema Now.

A new film will be launched online each month on the platforms listed above. They are available for rental for $3.99 in standard definition and $4.99 in high definition and include exclusive interviews with the filmmakers. There is one viewing per purchase. Visit Do Something Reel’s web site for additional video, behind-the-scenes talks with filmmakers and other materials free of charge. Plus, stay tuned for these upcoming films:

January: Betting the Farm

February: The Greenhorns

March: Bonsai People

Do you buy Fair Trade groceries when there is the option? Why?