Whole Story

The Official Whole Foods Market® Blog

Etsy + Whole Foods Market = Ingredients for Creativity

Between travel, school plays and work functions, does a homemade holiday seem as unrealistic as flying reindeer?

The magic of the season is that it’s easier than ever to celebrate creativity. Together Whole Foods Market® and Etsy – a marketplace where people around the world connect to buy and sell unique goods – are decking the halls and bringing you curated gifts and DIY craft tutorials from Etsy’s community of artists, designers and vintage collectors.

Take creativity home with you

This holiday, creativity is in the bag! Simply purchase our limited-edition reusable A Better Bag™ featuring custom artwork by Matte Stephens, a painter and illustrator and an Etsy seller since 2007.

For about $1 each and available in two sizes, these sturdy bags make beautiful gift bags they won’t toss. They’re also pretty sacks for lunches and just a really sweet way to bring home your groceries. But hurry because these bags are only sold at our stores, and they’re only around for a limited time.

Discover the magic in the making

Looking for a crafty afternoon activity with friends or some unique seasonal décor for your home? Add some handmade to your holiday with festive DIY craft tutorials from Etsy’s community, created exclusively for Whole Foods Market. Find inspiration and ideas for gift wrap, candle jars, napkin rings and an advent calendar by visiting our online how-tos.

Plus, we’ve got more in-store! Our stores are hosting DIY Christmas craft classes on everything from table décor to eco-friendly gifts. Visit your local store’s event calendar for details.

And remember to visit Etsy to discover more artists and designers, and to shop handmade gifts for your favorite cook, host or hostess!

Making your handmade cards? Buying gifts from local artisans? I want to hear how you’re making the holidays homemade; share your plans in the comments section below.

From carving with confidence to pouring with pride, our online Holiday Cheat Sheet means more of your best for less stress. Order holiday meals online too; we'll do the work, you'll take the credit.