Whole Story

The Official Whole Foods Market® Blog

Get Your Glow On with Natural-Look Makeup

Update: Thank you to everyone who entered! Congratulations to our winner, June, from California!

Halloween is almost here, but that doesn’t mean your everyday makeup has to look like a mask. Natural-look makeup is all about revealing (rather than hiding) your face’s true potential, so your unique inner beauty can shine through.

Highlighting your best features is easier than ever with light-reflecting mineral makeup from Mineral Fusion. Follow these three simple steps to get a radiant glow without parabens, artificial colors, synthetic fragrances or other ghoulish ingredients.

1. Learn new tricks. In our latest how-to video, makeup artist Nichole Servin shares a quick and easy natural look makeup routine.

2. Unmask splendid savings. Check out our new beauty pages and you’ll find a coupon for $3.00 off any one Mineral Fusion Foundation, Concealer or Sheer Tint. You’ll also find video tutorials and step-by-step guides for a variety of makeup looks, from glam to girl next door.

3. Comment to win treats. What’s your best feature, the one you most want to highlight with your natural look makeup? Is it your big, beautiful eyes? Your high cheekbones? Leave a comment below by Wednesday, November 14, and one winner will receive a Mineral Fusion Naturally Radiant Kit with full-size Illumination Powder, Eye Pencil and Liquid Lip Gloss.

What are you waiting for? Get started and get your glow on!

The fine print: No purchase necessary. Promotion ends Nov. 14, 2012, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.