Whole Story

The Official Whole Foods Market® Blog

Greyston Bakery: Baked with a Fresh Start

By Nikki Newman, May 26, 2013  |  Meet the Blogger  |  More Posts by Nikki Newman

Greyston Bakery BrownieDo you ever bite in to a brownie and wonder what makes it so delicious? Perhaps it’s the cage-free eggs? Possibly it’s the perfect chocolate chip crunch? Maybe it’s made with love: real, genuine, wanna-hug-your-grandma love? I found the secret ingredient to Greyston Bakery’s desserts…they’re delightful because they’re baked with a fresh start.

I recently had the honor of hearing the President and CEO of Greyston Bakery, Mike Brady, speak at Whole Foods Market®’s Global Support offices. I walked away from his talk not only inspired by a company creating a better tomorrow, but also moved by their mission. I was so enthused that I had to share their story.

One of the most unique components to Greyston is their open-hiring policy that provides employees in Yonkers, New York, with a job and a new beginning regardless of past experiences. This not only promotes economic development and positive changes for individuals and families in the community but it also is catalyst for other social enterprises.

Founded in 1982 by a Zen Buddhist, Greyston Bakery has evolved their idea of open-hiring to a larger Foundation that supports affordable housing, HIV/AIDS health services, community gardens and a child care center, among many other services. Could this company get any better? Oh yes, they can!

Greyston Bakery

Undoubtedly, Greyston gives back to their local community but last year they decided to go worldwide by teaming up with Whole Planet Foundation. Since their brownie in support of Whole Planet Foundation launched last May, Greyston has donated over $6,500 to help alleviate poverty through microcredit loans. During the recent five-week Whole Planet Foundation Prosperity Campaign, they raised $4,500 for microcredit loans, supplying a loan every 3 days!

In October I had the tremendous honor of meeting microcredit clients while traveling to Peru as a Whole Foods Market Team Member Volunteer. It is impossible to put in to words the genuine gratitude and pride I witnessed and  seeing the impact these loans funded by Whole Planet Foundation support will have on future generations. I have a comparable feeling after reading about Greyston’s bakers on a mission. Next time you are in your local Whole Foods Market bakery department and hunting for the perfect brownie, choose one from Greyston Bakery and you’ll be happy to know the life-changing impact it will have on others, worldwide.


Greyston Bakery products are available in our Northeast, North Atlantic, Mid Atlantic, Southwest, Rocky Mountain and Southern Pacific regions. Ask about them in the bakery department.

What other products do you love that also gives back to a greater cause?




Naomi says ...
Wow Greyston is amazing! How many companies do you know of that start out with the mission of helping others get back on their feet by providing employment and a myriad of other opportunities and then play it forward rather than principally lining their own pockets. They also happen to make delicious brownies.
05/27/2013 3:50:40 PM CDT
Shawn says ...
I'm curious as to how long your brownies last on the shelf, because I've purchased quite a few from W.F.'s & Idont want them to spoil. Please advise. Kind Regards, Shawn A.
06/18/2014 10:19:49 PM CDT
Megan says ...
@SHAWN - Packaged brownies typically are fresh for a month or more, provided the packaging is intact and they are stored in a cool, dry location. If you are concerned about spoilage, you can freeze brownies! Just defrost them when you're ready to eat.
06/20/2014 3:59:46 PM CDT
george mathews says ...
07/08/2014 9:42:20 AM CDT
Nikki - Community Moderator says ...
@GEORGE - If you are looking for a job opening at Greyston, I would suggest contacting them directly. You can find an employment page and contact info on their website at http://greyston.com/. Best of luck!
07/08/2014 3:39:28 PM CDT
Patsy says ...
Struggling to find these Brownies at Whole Foods stores in the Denver metro area. They were available until about 6 months ago. Will they be available again soon? Thank you!
07/26/2014 12:16:58 AM CDT
Nikki - Community Moderator says ...
@PATSY - Have you been able to check with the store directly? It might be a vendor out of stock issue or the region might not be carrying these any longer. I would suggest checking with the bakery team to see why it has been out of stock.
07/28/2014 12:01:17 PM CDT
Keith says ...
They are not to be found in Charlotte either---really would like some more! A LOT more!!!
09/10/2014 11:47:06 AM CDT
caitlyn hraham says ...
The brown sugar blondies are awesome. I live in Orlando and my store does not carry them, can I order these online?
01/04/2015 8:00:05 AM CST
Nikki - Community Moderator says ...
@CAITLYN - It appears you can purchase gift boxes on their website at https://store.greyston.com/gift-boxes.
01/05/2015 12:54:16 PM CST
P. Jenkins says ...
This is a winning situation in all the ways it can be. This method of using a business to both provide for consumers' tastes while the workers are given opportunity to buid better and stronger lives leaves a very good taste in everyone's mouth. Thank you Greystone and Whole Foods!
02/01/2015 8:22:19 AM CST
Shanne Ward says ...
I love these Brownies and the company values!! They are hard to find in Seattle. Most of the time I have to ask the Bakery to get some out of the freezer. Wish every Whole Foods would put them on the register for convenience. Thanks
06/15/2015 5:27:12 PM CDT
S. Kelly says ...
Has Whole Foods discontinued selling these brownies? I live in NYC and no one at Whole Foods even seems to know you sold them.
08/27/2015 8:37:52 PM CDT
Nikki - Community Moderator says ...
@S. KELLY - Our product availability will differ between stores so it might be that the Northeast region doesn't carry them. If they weren't aware at the store, you can order them directly on the Greyston website at https://store.greyston.com/gift-boxes.
09/01/2015 1:08:10 PM CDT