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Invest in a Future without Poverty

Can you imagine a future without poverty? (And does it look pretty good to you?) Then join us in our eighth annual Prosperity Campaign for Whole Planet Foundation!

Read on to learn how you could win a trip for two to Mexico!

How the Foundation Works

Microcredit provides access to small loans for impoverished entrepreneurs living in communities where Whole Foods Market sources products. Each dollar that Whole Planet Foundation raises to support microlending programs around the globe will be repaid and re-loaned again and again, creating additional prosperity for future generations, like Erika and her family. Erika is a microcredit client of our partner Pro Mujer in Peru, where we source quinoa, coffee and cacao. The loan enables Erika and her son to raise chickens and a dairy cow.

How You Can Help

Whole Planet Foundation aims to raise $7 million through donations made in Whole Foods Market stores companywide as part of its 2014 Prosperity Campaign. The current average loan size is $175, so this will create 40,000 new loans that can help up to 240,000 people!

The Prosperity Campaign runs February 19 through March 31, and here’s how you can get involved:

  • Donate through the registers at any Whole Foods Market store
  • Donate online at wholeplanetfoundation.org
  • Learn more about Whole Planet Foundation’s Supplier Alliance for Microcredit. Collectively, they’ve committed $800,000 to fund poverty alleviation projects this year. Purchasing products from these suppliers helps support Whole Planet Foundation.
  • You can even create your own online fundraising page to invite friends and family to give a hand up
  • Check out your local Whole Foods Market store’s events calendar for Whole Planet Foundation opportunities

Win a Trip to Mexico!

This year, Whole Planet Foundation will send one lucky winner and guest to Mexico for a six-day trip to meet microcredit clients of Pro Mujer and have a lot of fun along the way. To be eligible to win, visit Whole Planet Foundation’s Facebook page from February 20 through March 10 and submit a short essay about how you’re helping to invest in a future without poverty. Check out the full list of rules here.

If you were given a small loan to start a home-based business with minimal resources, what would you do?