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The Official Whole Foods Market® Blog

Our Eco-Scale Rating System: A Cleaning Tool You Can Use

Whether you’re pulling a clean shirt out of the dryer, walking over a just-mopped floor, wiping a counter or washing the dishes after dinner, you probably come into contact with household cleaners many times a day.

Given that these products are such an intimate part of our daily lives, you might be surprised to learn that the US government does not mandate full disclosure of ingredients on cleaning products.

At Whole Foods Market, we believe shoppers have a right to know exactly which ingredients are in the products that touch their lives (and their loved ones). That’s why we created the Eco-Scale® Rating System.

What is Eco-Scale?

The Eco-Scale Rating System helps shoppers make informed choices in the cleaning aisle.

How does it Work?

Third-party auditors evaluate each product for environmental impact, safety, efficacy, source, labeling and animal testing. Based on the product evaluation, we rate the product red, orange, yellow or green on our Eco-Scale. In order to be sold on our shelves, a product must be certified to meet – at minimum – the baseline (orange) standard.

How can I spot the Eco-Scale rating for a specific product?

Look for Eco-Scale signs or tags in front of products on the shelf. Products from our own Green Mission™, 365 Everyday Value® and Whole Foods Market™ brands also bear their Eco-Scale rating right on the package. 

What kind of selection do you offer?

Whole Foods Market sells more than 650 Eco-Scale-rated products – from liquid laundry detergents and fabric softeners to all-purpose, glass and toilet bowl cleaners.

For more information about unacceptable ingredients and each rating tier, visit: wholefoodsmarket.com/eco-scale.

Do you have a favorite Eco-Scale cleaning product? Give us the dirt in the comments below