Whole Story

The Official Whole Foods Market® Blog

Power to the Pepper!

Although my fridge is nearly empty, my options for tonight’s dinner are abundant because I have two bell peppers. Should I roast, stuff, stir fry or add them to a salad? Bell peppers don’t have the cheerleaders that some veggies do like spinach and carrots but they should — especially when they’re Whole Trade® bell peppers.

Power up

Red, orange, yellow or green, organic or conventionally grown, raw or cooked, Whole Trade® bell peppers are an excellent source of vitamin C, a versatile tasty staple and have the power to change lives.

The Whole Trade® Guarantee seal means your purchase improves lives with every purchase. Pick Whole Trade® bell peppers and support:
  • Better wages and working conditions.
  • Environmental responsibility that encourages biodiversity and healthy soils.
  • Community development projects in Culiacán, Mexico like scholarships, housing and health clinics.
  • 1% donation to Whole Planet Foundation® to help fund poverty alleviation through microcredit in the US and abroad.

We believe in the power of these peppers so much that we’re featuring them throughout the store. Look for pepper steaks and sausage, stuffed bell peppers, meat or seafood kabobs and more ready-to-eat dishes. Whether whole or in a dish, get ‘em while you can. Whole Trade® bell peppers are only available January to May.

Pick a Pepper Recipe

From sauces, stir-fries, stews, salads and grilled foods, bell peppers add color and crunch. The red ones provide a touch of sweetness too. Not only can they be used in all sorts of dishes, but they’re also simple to prep.

Check out this Peppers Three Ways video and see for yourself how to easily get the seed bed out and make a roasted pepper garish, a simple Roasted Red Pepper Pasta Sauce or Ancient Grains Stuffed Peppers.

So let’s talk about tonight’s dinner — specifically my dinner anchored by my two bell peppers. I’m leaning towards making Spinach and Rice Stuffed Bell Peppers with smoked Gouda cheese and bacon.

If you’re looking for recipe inspiration with bell peppers, here are a few more tasty bell pepper dishes.

I say we give Whole Trade® bell peppers the appreciation they deserve. Who’s with me? Show some love for the pepper by sharing your favorite bell pepper recipe.