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The Official Whole Foods Market® Blog

Supporting Kids’ Literacy is Delicious: Here’s How You Can Help!

It’s time to celebrate back to school by getting back to the books with Jumpstart’s Read for the Record®! Whole Kids Foundation is proud to partner with Jumpstart, a national early education organization working toward the day that every child enters kindergarten prepared to succeed.

What Is Jumpstart’s Read for the Record?

At age 5, less than half of children born into low-income families have the language skills necessary to prepare them for kindergarten, compared to 75 percent of their more affluent peers. Jumpstart’s Read for the Record is an annual campaign that seeks to shatter these inequities and catalyze transformative change in early education by engaging children, adults, policymakers, and organizations in this global movement. Jumpstart believes that reading to children early and often, no matter their zip code, is one of the best ways to give all children equal opportunities  for success. Since 2006, Read for the Record has engaged more than 17 million children and adults worldwide.

How to Participate

This fall, we will celebrate the campaign’s 11th anniversary with the shared reading of this year’s Read for the Record campaign book, The Bear Ate Your Sandwich, written by Julia Sarcone-Roach and published by Random House Children’s Books. Laugh and learn with Whole Kids Foundation, along with millions of families around the globe, from the comfort of your own home on Thursday, October 27, 2016, as we take part in the world’s largest shared reading experience. Getting involved is easy:

  • Register to read with Jumpstart’s Read for the Record
  • Read The Bear Ate Your Sandwich on Thursday, October 27!
  • Show your support for children’s literacy by making a donation
  • Spread the word to encourage involvement throughout your school, library, or community

Because Jumpstart’s Read for the Record is committed to providing free access to high-quality educational resources, you can download free resources and activities from their campaign Toolkit and read The Bear Ate Your Sandwich for free online at readfortherecord.org beginning the week of October 24. Alternatively, you can purchase your advance copy online through the Jumpstart store.

Reading Is the Recipe for Success

Give your kids a healthy start as they head back to school and support global children’s literacy by participating in Jumpstart’s Read for the Record on October 27, 2016. To get excited for the occasion, thanks to our ongoing partnership, you can also visit the Whole Kids’ Book Club to find a great variety of children’s books focused on making healthy choices. Read your way to success this fall!

Learn more about how Whole Kids Foundation supports schoolsinspires families and nourishes kids