Whole Foods Market Trends
What are the next big things in food and wellness? Each year, we tap our Trends Council of culinary experts, buyers and foragers to make their predictions for on-the-rise flavors, products and more. Check out this year's trends report, plus see our past predictions.
Our Top Food Trends for 2027
Wondering what 2027 will bring? The guessing ends now. Enjoy your first bites, sips, and samples of the new year—carefully chosen by our expert Trends Council.
Our Top Food Trends for 2026
Tallow's return, a fiber-fueled focus on gut health, fine-dining flavors in the freezer aisle and a vinegar renaissance with bold new formats — these and more are set to influence 2026's food landscape.
Our Top Food Trends for 2025
A boom in hydrating ready-to-drink beverages, a new wave of aquatic ingredients, added crunch to every meal, and fusion snack foods with international appeal — these and more are set to influence the food landscape in 2025.
Our Top Food Trends for 2024
Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers, and water conservation and stewardship are among the hot new food and beverage trends expected to light up the aisles in 2024.
Our Top Food Trends for 2023
See our predictions for hot new flavors, products and ingredients poised to steal the spotlight in 2023.
Trends Archive
Check out our past predictions for trendsetting foods, flavors and products.