Whole Story

The Official Whole Foods Market® Blog

Weekend Sale: Alaffia GoodSoap Bars

Alaffia Good Soap

This sale has ended. Check out your local store's sales flyer to see today's best deals. 

Weekend Sale | September 18–20

Alaffia GoodSoap Bars | $1 per bar or $3 per trio pack

U.S. only. Selection may vary by store. While supplies last. No rain checks.

These luxurious soaps are made with rich, moisturizing, fair-trade shea butter from women's cooperatives in Togo, Africa. They meet our Premium Body Care™ standards and also help support Alaffia’s generous commitment to the Whole Planet Foundation.


Named a Whole Foods Market Supplier of the Year for 2015 Alaffia is committed to making sure employees and suppliers receive better wages and working conditions.

Used for hair and skin care for centuries in Africa, shea butter and its traditional means of production have given Alaffia an ingenious way to mobilize Africa’s resources and its rich knowledge into the global economy. The profits go toward raising funds for community projects in Togo, such as maternal health programs, building schools and planting trees.

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Make sure to pick up Alaffia GoodSoap Bars when they’re on sale this weekend.