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The Official Whole Foods Market® Blog

What’s New: Authentic Italian Prosciutto, Rosé Cider and More

If you enjoyed trying new products like no-sugar cold brew coffee and MCT oil in January, you’ll be pleased to know that there’s even more to love this month. We’ve added best bets for breakfast, like no sugar-added paleo bacon and irresistible quiches, to easy ways to get in your daily veggies with organic fermented veggies and salad kits. Plus, there’s Rosé hard cider. Yes, really!
 
Like all the food we sell, these new food and drinks additions meet our quality standards, which include no artificial colors, flavors, preservatives or sweeteners, and no hydrogenated fats or high fructose corn syrup. For personal care products, we evaluate quality in terms of ingredients, experience and efficacy. In fact, there are more than 100 ingredients that are not allowed in any body care products we sell. 
 
Check out what’s new this month:
 
Principe Prosciutto di Parma
This sea-salt cured, air-dried ham with just a hint of sweetness is aged for 16 months in Parma, Italy. No synthetic nitrates or nitrites, and no antibiotics, ever. Find it in our specialty department!
 
Bob's Red Mill Pancake & Waffle Mixes
Making stacks of pancakes and waffles for everyone at your breakfast table is easy with these two new mixes — try grain-free Paleo or Protein.
 
Farmhouse Culture Organic Fermented Vegetables
A 21-day fermenting process creates a unique flavor and probiotics. Snack on the zingy veggies then enjoy the brine as a tasty gut shot. Try Ginger Beets, Ginger Orange Carrots or Taqueria Mix.
 
Navitas Organics Organic Matcha Powder
Trend alert! This finely ground matcha, with its soft lush flavor, makes the best lattes, but don’t stop there. Add it to smoothies and baked goods too. 
 
Cocokind Organic Facial Cleansing Oil
Try a different way to clean. Gently massage the oil into skin to wipe away dirt and makeup — and moisturize and balance skin at the same time. 
Cypress Grove Humboldt Fog Dill Remix 
This limited-edition cheese is everything you love about Humboldt Fog but with a ribbon of dill and dill pollen replacing the black ash. Try it while you can!
 
Nature’s Rancher Paleo Bacon & Steakhouse Bacon
Breakfasts and BLTs are even better with extra-thick-cut Steakhouse Bacon and no-sugar-added Paleo Bacon. No antibiotics, ever, and no synthetic nitrates or nitrites.
 
365 Everyday Value® Salad Kits
Get more veggie-packed salads in your life. They’re chopped up and ready to go: just toss with the included dressing and serve! Try all four — Asian Inspired, Spicy Ranch, Kale Caesar and Southwest.
Angry Orchard Semi-Dry Rosé Cider Bottles
Yes way, cold-weather Rosé! This Rosé hard cider's berry notes are a match for winter meals and fireside chats. 
 
Neal's Yard Dairy Keen's Cheddar 
The real deal! This award-winning British Cheddar is made the traditional way since 1899 at the Moorhayes Farm in South Somerset, England. The cheese production takes place entirely on the farm using milk from their herd of grass-fed cows.
 
Whole Foods Market™ Large Quiches
These quiches offer the same melt-in-your-mouth flaky shell and silky custard as our original flavors, but we’ve updated the recipes to include extra flavor with cheeses like Cabot Cheddar and Roth Grand Cru. Choose Lorraine, Florentine or Broccoli Cheddar. 
 
Whole Foods Market™ Build Your Own Indian-Style Chana Salad
Mix up your salad routine with our chef-inspired India Chana Salad featuring roasted chickpeas, grilled potatoes, spinach, pickled red onions and a cumin yogurt dressing. Find it at the Salad Bar!
 
Stop in our stores to discover new faves, and check out more recently added products too.