Whole Story

The Official Whole Foods Market® Blog

What's New in February?

Every month, we are pleased to add many new products to our shelves that have passed the testing and tasting and met our strict Quality Standards. (That means they’re free of hydrogenated fats and artificial preservatives, colors and flavors - wahoo!) And each month, we choose a dozen or so to call to your attention. Here are a handful of new products — or new varieties of old favorites — that we think you'll especially enjoy.

Read on -- one of our vendor partners, Amy’s Kitchen, is giving away a free “case” their new Light & Lean Quinoa & Black Bean Bowl to one of our lucky readers. UPDATE: Thanks to everyone that entered! Congratulations to our randomly chosen winner, Aimee M.!

Wallaby Organics Organic Greek Nonfat Yogurt

Made with organic milk from family farms, a Greek straining process makes this yogurt extra rich, creamy and higher in protein than standard yogurt. Choose Lemon, Mixed Berries, Peach, Raspberry or Plain.


Wallaby Organics Organic Greek Lowfat Yogurt

Made with organic milk from family farms, a Greek straining process makes this yogurt extra rich, creamy and higher in protein than standard yogurt.


Smári Organic Icelandic Yogurt

Thick, creamy organic yogurt, known as skyr in Iceland, packs an extra protein and calcium punch. Choose Pure, Vanilla, Blueberry or Strawberry.



KeVita Sparkling Probiotic Drinks

Two new fizzy flavors from KeVita! All KeVita drinks are made with a non-dairy probiotic culture and lightly carbonated for a sparkling drink with a mellow fermented flavor. Try spicy and uplifting Lemon Cayenne Daily Cleanse or sweet and refreshing Mojita Lime Mint & Coconut.


Good Karma Foods Protein + Flax Milk

A creamy non-dairy beverage made with cold-pressed, unrefined flax seed oil. Contains 5g protein and 1,200mg omega-3s in each serving. Choose Unsweetened Original or Unsweetened Vanilla.


Dream Blends Organic Rice & Quinoa Drink

Add a mild nutty flavor to your coffee, tea, cereal or favorite recipes with this creamy non-dairy beverage made with organic brown rice and quinoa. Choose Original or Unsweetened.



Dream Blends Coconut, Almond & Chia Drink

The sweetness of coconut meets the light nutty flavor of almonds and chia in this creamy, smooth and unsweetened non-dairy beverage. It’s great for coffee, cereal or sipping, and only 45 calories per serving. Choose Unsweetened Original or Unsweetened Vanilla.


Lundberg Organic Brown Rice Cakes

Crispy brown rice cakes made with rice grown by Lundberg Family Farms have a slightly nutty flavor and a satisfyingly snappy texture. Try three new flavors: Hemp-a-Licious, Kettle Corn and Sweet Chili!


Earth Balance Vegan White Cheddar Flavor Puffs

Snack on the flavor of aged white cheddar without dairy-based ingredients. These crunchy, satisfying puffs are made with cornmeal and navy beans.



Earth Balance Vegan Popcorn

Make movie night better without the butter! Snack on your favorite popcorn flavors without any dairy ingredients. Choose Vegan Buttery or Vegan Cheese.



Earth Balance P.B. POPPS

Savor a sweet-salty, vegan snack made of popcorn rolled with Earth Balance Peanut Butter and oats.



Saffron Road Chapatti Wraps

Chapatti Wraps are stuffed with Indian-style fillings and hand wrapped in whole wheat flatbread so they’re easy to eat anywhere. Saffron Road products are certified Halal and made with milk from cows not treated with rBST. Choose Chicken Tikka Masala, Keema with Chicken or vegetarian Chana Saag.


Saffron Road Chana Saag Indian Entrée

Two favorite vegetarian Indian dishes come together as one in this mildly spiced entrée made with tender chickpeas and leafy spinach simmered in spices, then served over a bed of cumin rice.


Boomerang's Pies Handheld Aussie Pies, 2 pack

Travels to Australia inspired Jack Fennell and Lance McInnes to create their own Aussie-style, flaky, handheld pies filled with savory meats and veggies. Choose Stout Steak & Potato, Southwest Chicken, Chicken Mushroom or Spinach Mushroom.


Happy Baby Stage 1 Pouch Foods

For babies just starting solid foods, these handy pouches are filled with pure and simple organic fruit purées so it’s easy to nourish on the go. Choose Apple or Banana.


Nature Fed Non-GMO Project Verified Cage-Free Eggs

Only sold at Whole Foods Market®! The hens are raised and cared for by the same network of small, family-owned farms that mill their Non-GMO Project Verified feed.


Little Duck Organics Mighty Oats

A father of three started Little Duck Organics to provide babies and kids with organic, whole food cereals without fillers or sugar. Mighty Oats are made with "ancient grains" including quinoa, chia, buckwheat, oat and millet, plus freeze-dried fruits and natural flavors. Choose: Strawberry Vanilla, Blueberry Cinnamon or Banana Coconut.


Honest Fizz Zero Calorie Sodas

These fizzy sodas naturally sweetened with stevia leaf extract are a refreshing idea from the same folks who bring you Honest Tea and Honest Kids juices. Choose Lemon Limey, Orange Pop, Professor Fizz or Organic Root Beer.


Engine 2 Hummus

This health-conscious version of classic hummus is made without extracted oils and is low in fat and sodium. The creamy texture makes a great dip for your favorite veggies, or use it as a spread or filling. Choose Roasted Garlic, Roasted Red Pepper or Jalapeño Cilantro.


Engine 2 Tortillas

Made with whole grains and no added oil, these tortillas deliver on taste and texture while fitting right in with the Engine 2 Diet. Choose Ancient Grains or Brown Rice.



Engine 2 Almondmilk

A smooth, creamy non-dairy option for cereals, baked goods and other recipes. Roasted almonds give it a distinct nutty flavor. It's also unsweetened and fortified with vitamins B-12 and D. Choose Original or Vanilla.


Amy’s Kitchen Light & Lean Quinoa & Black Bean Bowl

Get vegetarian protein, whole grains and ready-made convenience. This hearty meal is made with organic black beans, quinoa, butternut squash and chard. Amy’s Light & Lean meals are low in fat and less than 300 calories.


What is your favorite new or new-to-you product you’ve discovered at Whole Foods Market? Tell us in the comments by February 27 and we’ll pick a winner to receive coupons for the equivalent of a case of Amy's new Light & Lean Quinoa & Black Bean Bowl.

Tell us, what’s your favorite new or new-to-you product?

The fine print: No purchase necessary. Promotion ends February 27, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

Updated on 9/24/15.