Whole Story

The Official Whole Foods Market® Blog

Brasstown Beef

This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion. We have always believed in and fought for the improvement of welfare for farm animals industry-wide, and all the pork, beef, chicken and turkey in our fresh meat cases comes from producers who have achieved certification to Global Animal Partnership’s 5-Step® Animal Welfare Rating system.


Steve Whitmire's family has been farming in the Blue Ridge Mountains of North Carolina since the early 1800's.  As a kid, Steve's chore was to look after the lone family cow.  Today Steve oversees a much larger herd of Angus/Braunvieh cattle on 1,000+ acres in Brasstown, North Carolina, ensuring they always have sufficient spring water, ample grass, freshly mixed feed and room to roam.