Whole Story

The Official Whole Foods Market® Blog

Edward Norton Introduces The Apple Pushers

Hurry! You have until April 30th to watch The Apple Pushers; the documentary that kicked off our Do Something Reel™ Film Festival. The Apple Pushers tells the stories of five immigrant streetcart vendors who each have one dream: to find success in America. To realize that dream, each has chosen to be a part of a unique urban experiment to roll fresh fruits and vegetables into New York City's food deserts.

It’s narrated by Academy Award nominee Edward Norton.

Here’s what he had to say about being involved with the film and Do Something Reel.

Do Something Reel is a documentary film festival with an ongoing collection of consciousness-raising films. A new film will be launched online on the first of each month. Prices vary by film with proceeds helping to fund two $25,000 AFI Silverdocs grants for filmmakers in the green genre. There is one viewing per purchase.

Visit the Do Something Reel website for a schedule and trailers.

We hope you are as inspired by the films as we are. And with that inspiration, we're hoping you'll do something real in your own way — make a difference in your home, your neighborhood, your corner of the world. Enjoy the films!