Whole Story

The Official Whole Foods Market® Blog

Nature's Path Organic

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.


Nature’s Path has blazed an organic trail since CEO Arran Stephens founded the company in 1985. Along the way, he’s repeated the same mantra: “Always leave the soil better than you found it.”

The successful company, now 400 workers strong, has remained fiercely independent and family owned, guided by Arran and his adult son and daughter, Arjan and Joyti.

Nature’s Path was an early supporter of the Non-GMO Project, has reduced packaging waste with its innovative Eco-Pacs and EnviroBoxes and has always supported small farms.

Arran explains, "One of our main initiatives is to increase organic cropland and support family farms.” From granola bars to cereals to waffles, Nature’s Path is constantly creating deliciously nourishing organic products while seeking new ways to give back to communities.