Whole Story

The Official Whole Foods Market® Blog

Unique Local Products

By Heather Kennedy, September 8, 2011  |  Meet the Blogger  |  More Posts by Heather Kennedy

The goal of the Local Producer Loan Program is to find and support unique, local products. We’ve definitely hit the mark on “unique” with Soy-Sen-Zay Edamame Dips. I love edamame as an appetizer at a sushi bar, or in a salad, but I’m quite sure I’ve never eaten edamame in a dip….until now! Our most recent Local Producer Loan recipient, family owned and operated Soy-Sen-Zay, is the world’s first company to create and sell all-natural Edamame dips. All the dips are made by hand in small batches every week. The dips have a creamy texture, deliver a wonderful flavor and pack a nutritional punch. Not to mention they are vegan and contain no artificial preservatives! Soy-Sen-Zay Edamame Dip comes in six flavors: Original, Cucumber, Garlic, Spicy Asian Pepper, Ginger Wasabi and Spicy Garlic. At this time, Soy-Sen-Zay’s product are available in our Colorado and Kansas City stores. However, with the proceeds from their Local Producer Loan from Whole Foods Market, they are purchasing equipment that will allow them to produce more product and grow into other areas of the country. We can’t wait! RawONE is another unique Local Producer Loan recipient. Located in Hollywood, Florida, RawONE’s chef-owners create delicious organic, 100% raw handmade snacks and granolas using only the best ingredients available. Their mission is to provide minimally processed, nutrient-dense snacks that are a pleasure to enjoy. When this husband and wife team began eating a raw diet, they realized there was a need for delicious, portable raw snacks. They went straight to the kitchen to create treats such as raw biscotti, flax crackers and grawnola for themselves and their friends. They were soon selling at their local farmer’s market, which is where they were first introduced to Whole Foods Market. We were immediately wowed by their passion for raw foods which comes through in each item they create! RawONE products are currently available in Florida, Georgia, North Carolina, South Carolina, Alabama and Tennessee. They are using the proceeds of their loan to expand their new line of truffles which, as you can imagine, are in high demand!

Category: Local




Kelly Furlong-Rezac says ...
I wish these products were available at my Whole Foods in Omaha,NE.
09/14/2011 8:18:23 PM CDT
Cindy says ...
Will they ever come to Naperville, IL?
09/14/2011 8:36:06 PM CDT
Greta Loeber says ...
Love the idea of raw healthy products. Hope to try them soon.
09/14/2011 8:58:39 PM CDT
Steve Z. says ...
Not sure how similar this is to kitchen prepared edamame hummus which is a great product that's offered at the prepared foods counter at the Whole Foods locations I visited in Coral Springs and I think Plantaion, Florida. It's amazing stuff so I asked the White Plains Whole Foods if they could get the recipe and offer it. But so far to no avail. It's amazing stuff. Oh well, maybe this is similar, but it would be great to be able to get the edamame hummus at my White Plains Whole Foods.
09/14/2011 9:44:42 PM CDT
E.D. says ...
I never buy any soy product that's not organic unless is specifically states that it is GMO-free. I love edamames, but Soy-Sen-Zay's website makes no mention of GMOs. I'd be interested in hearing feedback on this concern...
09/15/2011 12:18:11 AM CDT
Lisa Moses says ...
I love love love the RawOne products, specifically the crackers. I buy them every week!!!!!! The local manager of that department @ my WF's store in Aventura Florida is not quite as receptive to them, nor does he know the products when I ask for them and I think he should be since they are always sold out.
09/15/2011 5:58:17 AM CDT
Karen L says ...
I would definitely try both products and feel sure I would regularly purchase the edamame dip
09/15/2011 9:37:56 AM CDT
Jean H says ...
Excited about this opportunity to learn about new products. RawOne in GA... will be looking for it at my store in Johns Creek.
09/15/2011 9:40:42 AM CDT
Hot Tamale says ...
Love edamame and was excited about this dip but as E.D. mentioned below, I never buy a soy product unless it is organic or specifically states that it is non-gmo. Saying that it is natural means nothing. (Pot is natural and so is glutamate!)
09/15/2011 12:13:15 PM CDT
Heather says ...
I wish all stores were like Whole Foods!
09/15/2011 1:13:34 PM CDT