Whole Story

The Official Whole Foods Market® Blog

Whole Body Exclusives

Hey fellow Whole Bodies! Jeremiah here, the Senior Global Whole Body Coordinator. Having been in the natural products industry for 15 years I have never seen a more exciting time than now. Check out the shelves this month for all kinds of fun EXCLUSIVE products launching. Many of them are what we call "mission driven" or, in other words, they support a cause besides just making a profit. For instance, we are launching three new soaps from Alaffia (check out Jessica Johnson's Whole Trade post for more scoop on these), which directly support the small community of Togo, West Africa. This is also a Whole Trade Guarantee group of products so we donate 1% of our sales to the Whole Planet Foundation on those items too!  Another great story is the three soaps from Save Your World (SYW). Not only do these soaps smell and feel great but for every bar you purchase SYW leases one acre of Rainforest for one year preserving it from being chopped down! So check out Whole Body and make a difference while you take a shower!!! (And, oh yeah, of course all of the exclusive products meet our new super clean Premium Body Care Standards!)