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Whole Trade® Program

Experts on the Ground for Workers and the Environment

The integrity of Whole Trade is important to us and in our commitment to you. We take great care in selecting and working with the best third-party certifiers in the world to provide for fair trade, fair worker compensation and healthy eco-systems.

Fair Trade USA

Fair Trade USA, a nonprofit organization, is a third-party certifier of Fair Trade products in North America. Fair Trade USA audits and certifies transactions between domestic companies and their international suppliers to ensure that farmers and workers were paid fair prices and wages, work in safe conditions, protect the environment and receive community development funds to empower and improve their communities.

Fair Trade USA also educates consumers, brings new manufacturers and retailers into the system and provides farming communities with the tools, training and resources they need to thrive as international businesspeople. Products certified include: coffee, cocoa, tea, sugar, produce, grains, body care, textiles, honey, flowers, spices, wine and spirits.

Rainforest Alliance

The Rainforest Alliance, an international nonprofit organization, works with farmers and forest communities around the world to conserve natural resources and protect the well-being of local communities. Farms that meet the comprehensive criteria of the Sustainable Agriculture Network are eligible to earn the Rainforest Alliance Certified™ seal. On certified farms, workers benefit from dignified working conditions, wildlife is protected, and soils and waterways are clean and healthy.

Institute for Marketecology (IMO) Social & Fair Trade Certification

The Institute for Marketecology (IMO) Social & Fair Trade Certification ensures that human rights are guaranteed at any stage of production, workers enjoy good and fair working conditions and that smallholder farmers receive a fair share. Fair trade improves the livelihood of thousands of smallholder farmers and workers by providing the means for social community projects and empowerment of people. "Fair for Life" is a brand neutral third party certification program for Social Accountability and Fair Trade in agricultural, manufacturing and trading operations.

The Program offers operators of socially responsible projects a solution for objective inspection and certification by a highly qualified external verifier. It combines strict Social and Fair Trade standards with adaptability to local conditions. The system is designed for both food and non food commodities (cosmetics, textiles etc.). Products certified include: coffee, cacao, sugar, tea, fruit, vegetables, grains, oil, nuts, wine, textiles and bodycare products

Fairtrade International

Fairtrade International is a global non-profit organization comprised of regional producer networks who represent the interests of farmers and workers along with national Fairtrade organizations that market Fairtrade products in consumer countries. Fairtrade International supports local environmental responsibility, better prices, labor rights and fair terms of trade for farmers and workers in the developing world. They also play a key role in setting global standards that all certifiers work by.

Whole Trade Products

Always high quality, always third-party certified and always improving lives. The list continues to grow, so be on alert for the Whole Trade seal appearing on new products. Thanks to your support in purchasing Whole Trade products real, tangible improvements in people's lives are happening every day.

Whole Trade in Season*

  • Year-Round - bananas, flowers, pineapple, tomatoes, honey, coffee, herbs and spices, tea, chocolate, popcorn, sugar
  • Winter - asparagus, cucumber, eggplant, mangoes, melons, bell peppers
  • Spring - asparagus, cucumber, eggplant, grapes, mangoes, melons, peaches, bell peppers
  • Summer - apples, mandarins, navel oranges
  • Fall - asparagus, melons, navel oranges, bell peppers, zucchini

*This is your best bet for when you could see these products in your local Whole Foods Market, but weather conditions and other factors determine actual availability. When you see them, get them while you can!

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Our Core Values
Local Producer Loan Program
Principles of Organic Farming
Declaration of Interdependence