We get it — cleaning’s not fun, and it’s even less fun when the products you use either don’t clean effectively or contain unnecessary ingredients. That’s why we asked our customers for their input on cleaning ingredients. You cleaned, you spoke, we listened.We revamped our standards and did our research to eliminate certain ingredients and find better alternatives for you and the planet. Our rigorous standards require:
- 70+ banned household cleaner ingredients including phosphates, phthalates, FD&C colors and optical brighteners.
- Products are performance-tested for efficacy – specifically the ability to remove dirt and germs from surfaces.
- Ingredients are always listed on the label, except for proprietary fragrance and enzyme blends.
Spick, Span and Banned: 70+ Ingredients and Counting
There are certain ingredients that just don’t belong in household cleaning products. That means no phosphates, phthalates or FD&C colors. If you’d like to test your pronunciation skills, and see which products weren’t up to our test, take a look below:
2-Bromo-2-nitropropane-1 (and) 3-diol
Polymeric Blue Dye
Potassium Alkylpolyoxyethylene Phosphate
Acid blue 182 (Anthraquinone dye)
Proprietary Stilbenzene Derivative (3V)
Alizarin cyanine green F (Anthraquinone dye)
Ethylene diamine tetra acetic acid
Proprietary Synthetic Detergent Chelator
Alkyl (C10-16) benzene
FD&C Blue No. 1
Alkyl dimethyl benzyl ammonium chloride
FD&C Blue No. 2
Alkyl dimethyl ethylbenzyl ammonium chloride
FD&C Green No. 3
FD&C Red No. 3
Benzene (C14-C30) alkylate
FD&C Red No. 40
Sodium xylene sulfate
BHT (butylated hydroxytoluene)
FD&C Yellow No. 5
Sodium xylene sulfonate
FD&C Yellow No. 6
C10-14 Alkyl benzene sulfuric acid
C12-14 Ethoxylated propoxylated alcohols
Tributylphenol polyglycol ether, 12 - 14 EO
Chromium hydroxide green
Diaminostilbene disulfonic acid
If that induced painful flashbacks to high-school chemistry, don't worry – you won't see any of those on our ingredient labels and you can trust that when you see a hard-to-pronounce ingredient on one of our labels, we've done the homework.
Ousting Optical Brighteners
Optical brighteners are synthetic chemicals added to liquids and powders like detergents to make clothes appear whiter and brighter. Side note: They’re also unnecessary, so we’re leading the way in the industry as the first national retailer to ban them from our aisles.
Trustworthy and Performance-Tested
When it comes to household cleaning, our priority is giving you the best of both worlds. That means providing effective cleaners and ingredients that may have a lower impact on the planet. That’s why we’ve vetted and performance-tested our products for efficacy. So go ahead — spray, scrub and clean the tub without a second thought.