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California Consumer Privacy Act Disclosures

Last Updated: August 6, 2021

This California Consumer Privacy Act disclosure page ("Disclosure") supplements the Whole Foods Market Privacy Notice and is effective as of August 6, 2021. The Whole Foods Market Privacy Notice describes the personal information that we collect, the sources from which we collect it, the purposes for which we use it, the limited circumstances under which we share personal information, and with whom we share it. These additional disclosures are required by the California Consumer Privacy Act:

1. Categories of personal information collected. The personal information that Whole Foods Market collects, or has collected from consumers in the twelve months prior to the effective date of this Disclosure, fall into the following categories established by the California Consumer Privacy Act, depending on which Whole Foods Market Service is used:

  • identifiers such as your name, alias, email address, address, phone numbers, or IP address;

  • personal information, such as a credit card number and, in the rare case where there is an accident or injury in our stores or relating to our products or services, medical and/or health insurance information;

  • age, gender, or other protected classifications, for example if you completed a consumer insights survey;

  • commercial information, such as purchase activity;

  • Internet or other electronic network activity information, including information regarding your interaction with our websites, emails, or advertisements;

  • geolocation data, such as if you consented to the collection of the location of your device or computer when visiting our website for purposes of allowing us to show you information about the Whole Foods Market stores closest to you;

  • audio or visual information, such as photographs or video footage from CCTV cameras in our stores and audio recordings of customer service calls; and

  • inference data, such as information about your purchase preferences.

2. Categories of personal information disclosed for a business purpose. The personal information that Whole Foods Market disclosed to Amazon or to the third parties identified in the “Does Amazon Share Your Personal Information?” section of the Amazon Privacy Notice about consumers for a business purpose in the twelve months prior to the effective date of this Disclosure fall into the following categories established by the California Consumer Privacy Act, depending on which Whole Foods Market Service is used:

  • identifiers such as your name, email address, address, phone numbers, or IP address, for example if we co-sponsor a promotion or event with a third party;

  • personal information, such as a credit card number, for example if we use a third party payment processor;

  • your age, gender, or other protected classifications, for example if you choose to participate in a survey distributed by a survey provider;

  • commercial information, such as the details of a product or service you purchased if a third party service provider is assisting to provide that product or service to you;

  • internet or other electronic network activity information, such as if we allow third-party advertising partners to deploy cookies, pixels, and other technologies on our websites to help us analyze usage of our websites and to assist with delivering and measuring the effectiveness of our advertising;

  • geolocation data, such as if a third party assists us with showing you information about the Whole Foods Market stores closest to you based on the location of your device or computer; and

  • audio or visual information, for example if we use a service provider to store recordings of customer service phone calls for quality assurance purposes.

3. Right to Request Access to or Deletion of Personal Information: You may have the right under the California Consumer Privacy Act to request information about the collection of your personal information by Whole Foods Market, or access to or deletion of your personal information. If you wish to do any of these things, please visit here for more information. Depending on your data choices, certain services may be limited or unavailable. If you do not have an account, or if you are an authorized agent under CCPA, visit here.

4. No sale of personal information. In the twelve months prior to the effective date of this Disclosure, Whole Foods Market has not sold any personal information of consumers, as those terms are defined under the California Consumer Privacy Act.

5. No Discrimination. Whole Foods Market will not discriminate against any consumer for exercising their rights under the California Consumer Privacy Act.

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