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Interest-Based Ads

Interest-based ads are sometimes referred to as personalized or targeted ads. We work with our parent company, Amazon.com (“Amazon”), engage third parties, and participate in ad networks to place interest-based advertisements on other sites and online services using information you make available to us when you interact with our sites, content, or services or when you purchase our products. Amazon and some ad networks also use this information to serve you relevant ads from other advertisers.

See our Privacy Notice for more information about the types of information that we gather.

How do we work with third parties to show you interest-based ads?

We work with third parties, such as media agencies, ad networks, publishers, social media networks, search engines, ad serving companies, and companies working on their behalf, to serve you interest-based ads.

In providing you interest-based ads we do not associate your interactions on unaffiliated sites with information which on its own identifies you, such as name or email address. Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who purchased or browsed for certain products). Some third parties may provide us pseudonymized information about you (such as demographic information or sites where you have been shown ads) from offline and online sources that we may use to provide you more relevant and useful advertising.

Third party advertising partners sometimes use cookies, pixels, and other technologies (collectively, "cookies") in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address and other information about your use of websites and applications when this happens. They may also use cookies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of Whole Foods Market. For information on how to control and delete cookies (including third party cookies) please visit our Cookies notice.

Advertising Preferences

Whole Foods Market offers you choices about receiving interest-based ads from us. You can choose not to receive interest-based ads through the Amazon ad network from Whole Foods Market or Amazon. You will still see ads but they will not be based on your interests. Please visit Amazon’s Advertising Preferences page to learn how to set your preferences.

Whole Foods Market does not alter its practices when it receives a “Do Not Track” signal from a website visitor’s browser, but you can generally opt out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt out pages on the NAI website and DAA website.

Some of the third parties we use to serve our ads offer the ability to opt-out of receiving interest-based ads. If you would like to opt-out of receiving interest-based advertisements from them, you can do so here:

We are not responsible for effectiveness of, or compliance with, any third party’s opt-out options or programs or the accuracy of their statements regarding their programs.

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