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Privacy Notice Summary


To aid with small screens, Whole Foods has summarized each section of the Privacy Notice with a link to the full explanation. The complete provisions, and not the summaries or headings, shall govern.

California customers, please see the “Additional Disclosures for California Customers” for more information about how we collect, use, and share your personal information.

Collection of Information

We collect and receive certain information about you as you interact with our Service, explained further in this section.

  • Information You Provide to Us

We collect certain Personal Information / Personal Data (e.g., name, email address, phone number, etc.), and other information, that you provide to us via the Service. For example, we collect information when you register for the Service or otherwise communicate with us through the Service.

  • Information We Collect Automatically

We and third parties automatically collect certain information about you as you access the Service (e.g., information about the devices you use to access the Service and your usage activities) using Tracking Technologies such as cookies, web beacons, embedded scripts, location-identifying technologies, fingerprinting, device recognition technologies, and in-app tracking methods for reasons such as to keep track of your interactions with the Service, to serve you with ads on third party services, and to offer you a more personalized and relevant experience.

  • Information We Collect From Other Sources

We may obtain information about you from third parties and sources outside the Service and combine that with information we collect about you via the Service.

  • Advertising & Analytics Services and Online Tracking

We may engage third parties to send advertisements on our behalf across the Internet and to provide analytics about the use of our Service. Whole Foods does not look for or respond to “do not track” signals.

Use of Information

The information Whole Foods collects is used for a variety of purposes as detailed in this Privacy Notice. For example, your information helps Whole Foods provide and improve the Service, communicate with you, send advertising and offers to you, and operate Whole Foods’ business.

Sharing of Information

Whole Foods may share the information Whole Foods receives from or about you via the Service, including your Personal Information/Personal Data, for a variety of purposes, as detailed in this Privacy Notice. Some examples of sharing include:

  • to third parties for those third parties’ direct marketing purposes, subject to rights of CA consumers;

  • to protect the rights and property of third parties or to defend the Terms of Service;

  • with our affiliates for internal business purposes;

  • in connection with your redemption of digital coupons;

  • in connection with corporate transaction (e.g., merger or sale); and

  • for a legal purpose not inconsistent with the Privacy Notice or with your consent or at your direction.

Whole Foods may also share non-personal information as permitted by applicable law.

Information You Disclose Publicly or to Others

Whole Foods does not control who will have access to the information that you choose to make public, and cannot ensure that parties who have access to such publicly available information will respect your privacy or keep it secure.

Sweepstakes, Contests, Surveys, Polls, and Promotions

Promotions entrants may be required to consent to certain information sharing.

Third Party Services

Our Service may link to or interact with Third Party Services that have their own data and business practices and you should read their privacy policies and terms of service.

Social Features

Certain functionality in connection with the Service permits interactions with Third Party Services such as social networks and is subject to such third parties’ data and business practices, privacy policies and terms of service.


By using a referral feature, you represent that you and your friend are U.S. residents and that you have permission to provide your friend’s email address.

Your Choices

You have certain choices regarding information collection and communications options explained here:

  • Promotional Communications

  • Your options regarding promotional communications are explained here.

  • Analytics, Advertising, Online Tracking and Your Choices

  • You can learn more about targeted advertising and opting out here.

Users Outside the United States

You consent to your data being transferred to the United States, which has different data protection laws than other countries.

Participation in EU – US Privacy Shield Framework

We participate in and comply with the EU-U.S. Privacy Shield Framework regarding the collection, use, and retention of Personal Data from the European Economic Area ("EEA") member countries and the United Kingdom.


Our Service is not directed to children under 13 years of age, nor do we knowingly collect information from children under the age of 13.

Data Security

No data security is absolute, but we take reasonable steps to secure data appropriately.

Changes to This Privacy Notice

We may change this Privacy Notice upon posting of a revised Privacy Notice.

Contact Us

If you have any questions or concerns about this Privacy Notice, please contact us at or at the address, provided in the full Privacy Notice.