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Higher Purpose

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

The four key pillars of conscious capitalism are higher purpose, stakeholder integration, conscious leadership, and conscious culture and management. These four are interconnected and mutually reinforcing. The tenets are foundational; they are not tactics or strategies. They represent the essential elements of an integrated business philosophy that must be understood holistically to be effectively manifested. Higher purpose and core values are central to a conscious business and all the other tenets connect back to these foundational ideas. Here’s John discussing Higher Purpose:

Let Conscious Capitalism inspire you. Want to know more? Find lots of details in our pressroom and at academyforconsciousleadership.com or at consciouscapitalism.org.

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