Every week Whole Foods Market imports Fair Trade roses from Ecuador, and when a 7.8 magnitude earthquake hit the country earlier this year, our floral buyers wanted to find a way to help the thousands of families displaced by the disaster. This week, individual long stem roses will be available for purchase in our floral departments for $2 each, and 100% of the proceeds will go toward a guaranteed $100,000 donation to Hogar de Cristo, an emergency home construction program.
The non-profit builds temporary homes made of wood, cane and bampoo (local, natural and traditional materials) that are quick-and-easy to construct. This program gives families the breathing room they need to build a better house with more solid materials at a later date. By purchasing these roses, you will be helping a coastal community to relocate families who have lost their homes.
Pick up a bloom to gift to your partner, a friend, a teacher, or anyone else you'd like to appreciate — and know you're giving back at the same time. Look for the Roses for Relief sign in the floral department to help you locate the long-stems, which come in a variety of colors. Available while supplies last.