In our Supplier Stories series, we’re featuring our wonderful suppliers! So many of them have special stories, from women entrepreneurs to family farms to mission-driven folks who want to make a difference. Some are local — only available in a couple of stores or states — while others are growing along with us. Follow along as we share their tales.
The word “satva” derives from a Sanskrit term that means purity, harmony and balance — a mighty trio that its textile namesake’s co-founder, Puja Barar, works toward every day in bringing handcrafted cotton activewear to the states.
After Barar and her husband moved from India to the United States in 2001, the two spent more than 10 years nurturing a love for well-made clothing in the New York fashion industry. In 2012, Barar finally got the opportunity to start her own label. Six months later, Satva officially became a Whole Foods Market supplier known for crafting clothing for everyone who leads a more sustainable lifestyle.
Watch: The Inspiring Story of SATVA opens in a new tab >
Better Garments for Better Lives
Satva partners with Suminter India Organics, a non-GMO organic cotton production company in India. Together, they prioritize socially responsible and eco-conscious practices at every stage of production, from sourcing the cotton to creating the garment.
Satva and Suminter also created the Disha initiative, which sponsors the education of young girls in the villages where the organic cotton is cultivated for Satva garments:
“The decision to fund a school for young, inspiring women in a country where sometimes young, inspiring women lack opportunity was the easiest decision I ever had to make as a business owner,” Barar said.
Satva clothing is available in all Whole Foods Market stores opens in a new tabin the U.S.