We are taking extended measures to ensure the safety and wellness of our communities, including adjusting store hours. Check your local store page for new hours. Customers 60+ are welcome to shop beginning one hour before stores open to the general public. Learn more.


Supplier Stories: Satva Clothing

Get to know handcrafted cotton activewear made with love.

Satva
Satva

 In our Supplier Stories series, we’re featuring our wonderful suppliers! So many of them have special stories, from women entrepreneurs to family farms to mission-driven folks who want to make a difference. Some are local — only available in a couple of stores or states — while others are growing along with us. Follow along as we share their tales.
 
The word “satva” derives from a Sanskrit term that means purity, harmony and balance — a mighty trio that its textile namesake’s co-founder, Puja Barar, works toward every day in bringing handcrafted cotton activewear to the states. 
 
After Barar and her husband moved from India to the United States in 2001, the two spent more than 10 years nurturing a love for well-made clothing in the New York fashion industry. In 2012, Barar finally got the opportunity to start her own label. Six months later, Satva officially became a Whole Foods Market supplier known for crafting clothing for everyone who leads a more sustainable lifestyle.
 
Watch: The Inspiring Story of SATVA >
 

Better Garments for Better Lives

Satva partners with Suminter India Organics, a non-GMO organic cotton production company in India. Together, they prioritize socially responsible and eco-conscious practices at every stage of production, from sourcing the cotton to creating the garment.  
Satva and Suminter also created the Disha initiative, which sponsors the education of young girls in the villages where the organic cotton is cultivated for Satva garments:
 
“The decision to fund a school for young, inspiring women in a country where sometimes young, inspiring women lack opportunity was the easiest decision I ever had to make as a business owner,” Barar said.
 
Satva clothing is available in all Whole Foods Market stores in the U.S. 

Explore More

Join Vitamin Angels in the Fight Against Malnutrition
What’s New: Matcha Energy Drinks, Gochujang Condiments and More
Meet Summer’s Hottest Cool Dessert: Cheesecake Bites
Break the Fast With Tons of Flavor and Zero Stress This Ramadan