What's New in the Grocery Aisles: April

Our grocery team works hard to bring great-tasting natural and organic products to our stores that meet our shoppers’ needs.

My Aunt Sarah is a wealth of knowledge.

Need a shortcut to the airport to avoid that messy construction site? Seeking an ingredient substitute? Should you see this movie or that one? No matter the question, she can help.

Over the years, she’s kindly introduced me to new products, dishes, restaurants and books among other things. So to Aunt Sarah, and all you other everyday experts out there, learning about the newest grocery additions at Whole Foods Market® may be right up your alley.

Our grocery team works hard to bring great-tasting natural and organic products to our stores that meet our shoppers’ needs. Add them to your shopping list, and then help other shoppers (and us) by rating and reviewing them on our product pages. Here are seven new products worth trying in April.

Better Life Automatic Magic Dishwasher Gel opens in a new tab Get dishes sparkling clean with an effective, concentrated gel created by two dads who want the safest possible cleaning products for their kids and the planet. Formulated with no artificial dyes or fragrances, phosphates, sulfates or petroleum-based ingredients, this dishwashing gel cleans up without leaving a mess behind. Looks like dad does know best!

Bragg opens in a new tabLiquid Aminos All-Purpose Seasoning opens in a new tab Bragg’s unique, savory flavor gives a boost to all kinds of foods. Drizzle the liquid protein concentrate on veggies, greens, rice and beans or add to dressings and marinades. This Non-GMO Project Verified opens in a new tab product is made with soybeans and purified water.

Guayakí Organic Sparkling Yerba Mate opens in a new tab Enjoy an effervescent, fruity twist on mate, the traditional South American drink prized for its invigorating boost. With three flavors to try – Grapefruit Ginger, Cranberry Pomegranate and Classic Gold – this could be the get-up-and-go drink you’re looking for this spring.

Plus, Guayakí partners with indigenous communities to produce shade-grown organic mate opens in a new tab while conserving the rainforest making it one drink that tastes good and does good.

Justin’s opens in a new tabChocolate Bars opens in a new tab Are you already a fan of Justin’s nut butters and peanut butter cups like we are here? Well, you’re in for a treat.

Justin’s now offers chocolate bars available in three tempting flavors – Dark Chocolate Peanut, Milk Chocolate Peanut and Milk Chocolate Almond.

Justin’s irresistible nut butters are enveloped in rich milk chocolate or dark chocolate with less sugar, more fiber and more protein than a typical candy bar.


Lily’s Original Dark Chocolate Bar opens in a new tab With Lily’s sweet treats you can indulge in premium dark chocolate sweetened with stevia herb instead of sugar. In fact, every bar is naturally 25% lower in calories than sugar-sweetened chocolate and made with 55% Fair Trade cocoa.

Lily’s donates a portion of proceeds to cancer-related nonprofit organizations giving you yet another reason to try all four flavors – Original, Almond, Coconut and Crispy Rice.

Mrs. Meyer’s Clean Day opens in a new tab Bluebell Dish Soap opens in a new tab Looking to clean up your household cleaners this spring?

Experience the plant-based cleaning power of Mrs. Meyer’s concentrated dish soap in this new Bluebell fragrance.

It’s made with soap bark extract for degreasing power and essential oils that capture the delicate floral scent of trumpet-shaped bluebells.

Put some spring into your dishwashing routine!

Mrs. Meyer’s Clean Day Bluebell 4x Concentrated Detergent opens in a new tab and Fabric Softener opens in a new tab Freshen up your laundry routine with this new Bluebell scent from Mrs. Meyer’s.

Clean, static-free clothes are a spring breeze thanks to this plant-based detergent and fabric softener duo with a delicate floral fragrance derived from essential oils. Who knows maybe laundry won’t seem like such a chore after all . . .

Now that you’re in the know, which of these new products have a spot in your cart? Let us know in the comments below.

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