Whole Foods Market Trends

What are the next big things in food and wellness? Each year, we tap our Trends Council of culinary experts, buyers and foragers to make their predictions for on-the-rise flavors, products and more. Check out this year's trends report, plus see our past predictions.

Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers, and water conservation and stewardship are among the hot new food and beverage trends expected to light up the aisles in 2024.

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Our Top Food Trends for 2023

See our predictions for hot new flavors, products and ingredients poised to steal the spotlight in 2023.

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Our Top 5 Beauty Trends for 2022

Our predictions for the hottest ingredients and product trends in beauty and self-care that will clean up your routine in 2022.

Meet Our Trends Council

Get to know our team of trend-chasing experts who have their fingers on the pulse of what’s hot in the culinary world.

Trends Archive

Check out our past predictions for trendsetting foods, flavors and products.