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Whole Foods Market Trends

What are the next big things in food and wellness? Each year, we tap our Trends Council of culinary experts, buyers and foragers to make their predictions for on-the-rise flavors, products and more. Check out this year's trends report, plus see our past predictions.

Exclusively for Prime members in select ZIP codes.

The Next Big Things: Our Top Food Trends for 2021

Our predictions for the flavors, products and ingredients poised to steal the spotlight in fridges and pantries in 2021.

2021 Trends

Our Top 10 Food Trends for 2021

From mushroom broth to pancake bites, here’s a sneak peek at the latest in food innovation.

Our Top 5 Beauty Trends for 2021

Our predictions for the new products and innovative ingredients that will grace our cabinets and vanities in 2021.

Trends Archive

Check out our past predictions for trendsetting foods, flavors and products.