Women who broke away and zigged while others zagged — from real estate development to crafting artisanal ice cream, or from publishing to crafting authentic Indian sauces and rices. Who says you can’t change careers midstream?
Tamala Austin, Founder & CEO, J.I.V.E. Juice
Available in Houston, TX
After dealing with minor health issues, Tamala Austin’s passion for a fit and healthy lifestyle came to fruition. She founded J.I.V.E. Juice to spread that lifestyle to others via juices and smoothies with fun blended into every recipe.
Paola Calciolari, Founder, Casa Forcello
Paola began her career as a pharmacist, but soon realized her true passion lay in food. So she gambled big, leaving a secure job to create authentic condiments from Mantova, Italy, often employing her grandmother’s recipes. Her spreads come in unique flavors like crab apple and pear rosemary.
Helen Hall, Cofounder, Blender Bombs
Born from a personal lifestyle change and Helen’s mission to bring wellness to her community, Blender Bombs are smoothie boosters packed with ingredients like chia seeds, dates and honey. What started as a scrappy operation in Helen’s kitchen is now a nationwide phenomenon, with bombs, granolas, drizzles and more.
Bonnie Shershow, Founder, Bonnie’s Jams
Growing up in a house surrounded by 20 acres of citrus trees, Bonnie Shershow fell in love with canning just-picked ripe fruit. But it wasn’t until Bonnie went off to college to get a degree in public policy that she discovered what her true passion was: making unique small-batch jams. Now, she’s an expert in her field (citrus fields and otherwise).
Natasha Case and Freya Estreller, Cofounders, Coolhaus
With backgrounds in architecture and real estate development, Natasha Case and Freya Estreller set out to reinvent their careers, proudly represent their millennial generation and change the ice cream game with their artisanal pints, ice cream sandwiches and more products to come.
Priscilla Tsai, Founder & CEO, Cocokind
After toiling on Wall Street as an equity research analyst, Priscilla Tsai began experimenting with skincare for sensitive skin. She took her personal project and decided to empower her own skin confidence — and inspire others — by making skincare products that feature familiar ingredients like matcha powder and coconut oil.
Maya Kaimal, Founder, Maya Kaimal Foods
Maya Kaimal’s Indian simmer sauces, rices, condiments and dals are the result of her family’s culinary traditions combined with her background in food publishing. After writing two cookbooks, one earning an award from the International Association of Culinary Professionals, Maya and her husband, Guy Lawson, began concocting dishes to bring authentic Indian flavors to every kitchen.
Daina Trout & Vanessa Dew, Cofounders, Health- Ade
Nutritionist Daina Trout had been home-brewing kombucha for years when she — with the help of her best friend, Vanessa Dew, and her husband, Justin — scored a coveted spot at one of Los Angeles’ farmers markets. The entire inventory of the refreshing, bubbly drinks sold out in one day and a business was born. Today, Health- Ade is one of the fastest-growing kombucha brands — and not stopping any time soon.
Junea Rocha, Founder, Brazi Bites
Growing up in Brazil, pão de queijo — bite-size Brazilian cheese bread — was a staple in Junea Rocha’s home. Upon moving to the U.S., Junea re-created her family recipe and knew she had to share this delicious tradition with others. Freezer-to-oven and made with simple, wholesome ingredients, it’s a taste of her home that’s now enjoyed in homes across America.
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