Our Body Care Quality Standards

We carry the finest facial, skin and body care products available because we believe the quality of the items and ingredients people apply to their bodies topically is as important as the foods and nutritional supplements they ingest.

We sell the highest quality personal care products available at the most competitive prices possible. We evaluate quality in terms of ingredients, pleasurable experience, and efficacy. Our search for quality is a never-ending process involving the careful judgment of buyers throughout the company.

  • We carefully evaluate each and every product we sell.
  • We are passionate about aromatic, luxurious, effective personal care products and the pleasure of sharing them with others.
  • We encourage our vendor partners to use plant-based and naturally derived ingredients, pure essential oil fragrances, gentle preservatives and non-petroleum ingredients.
  • We are committed to high-quality body care products that have a proven track record.
  • We only sell personal care products that have not been tested on animals.
  • We provide personal care products that support health and well-being.

Our stores carry hundreds of brands of products (in addition to our own Private Label brands) and the selection from store to store may vary. If you have a question about a particular product, please ask for assistance at the store where you shop.

Body Care Ingredients We Don't Sell

Currently, there are 50 ingredients common in conventional body care products that are not allowed in any body care products we sell. That includes phthalates, microbeads, triclosan, BHT, BHA, aluminum chlorohydrate, and many more. However, creating a product with no unacceptable ingredients does not guarantee that Whole Foods Market will sell it. Our buyers are passionate about seeking out the freshest, most healthful, minimally processed products available.


  • 2-Bromo-2-Nitropropane-1(and) 3-Diol


  • Acetone
  • Alcloxa
  • Aluminum Chloride Hexahydrate
  • Aluminum Chlorohydrate
  • Ammonia
  • Ammonium Xylene Sulfonate


  • Benzethonium Chloride
  • Benzocaine
  • BHA (Butylated Hydroxyanisole)
  • BHT (Butylated Hydroxytoluene) Butoxyethanol


  • Chlorphenesin
  • Cocamide DEA


  • Diethanolamine (DEA)
  • Dimethylmethoxy Chromanyl Palmitate
  • Dimethylpolysiloxane
  • Dioctyl Sodium Sulfosuccinate (DSS)


  • Emu Oil
  • Equine Oil


  • Formaldehyde


  • Hexylresorcinol
  • Hydroquinone


  • Iodopropynyl Butylcarbamate
  • Isododecane
  • Isoeicosane


  • Lidocaine


  • Melanin
  • Methyl Nicotinate
  • Methylchloroisothiazolinone
  • Methylisothiazolinone
  • Microbeads


  • Perfluoroisohexane
  • Perfluorodecalin
  • Phthalate
  • Polyethylene Terephthalate
  • Polyimide-1
  • Polymethyl Methacrylate
  • Polyperfluoroethoxymethoxy Difluoroethyl Peg Phosphate
  • Polypropylene
  • PTFE


  • Silver Citrate
  • Silver Dihydrogen Citrate
  • Sodium Bisulfite
  • Sodium Dodecylbenzene Sulfonate
  • Soyamide DEA
  • Synthetic Fluorphlogopite


  • Triclocarban
  • Triclosan


  • Vanillyl Butyl Ether

Organic Body Care Standards

There are no mandatory government standards for "organic" label claims on body care products, so we had to create our own! At Whole Foods Market, we set high standards to make sure that “organic” really means organic in every aisle of our store.

Premium Body Care™ Standards

Our experts review the latest research on body care ingredients with possible impacts on the environment or human health, such as phthalates and parabens. They've identified 400+ ingredients that are unacceptable in our Premium Body Care™ products. Look for the seal to help find the best body care for you and your family.