Organic Body Care Standards

Beyond Food, Organics in Whole Body

For your health—and that of the planet—we've expanded organic standards to body care, we're using "greener" packaging and we're insisting on even safer ingredients.
It only makes sense that the definition of "organic" should not change substantially between the food and the non-food aisles of stores. Unfortunately, there are no mandatory government standards for the "organic" label claim on body care products.

The good news is at Whole Foods Market we're setting our own high standards. We're working to make organic mean organic in every aisle throughout our stores.

We believe that what you put on your body is as important as what you put in your body. So we're making organics in body care as reliable and straightforward as the existing standards for food.

Our Organic Body Care Standards

  • All personal care products making an "organic" product claim are required to contain at least 95% organic ingredients and be certified to the USDA National Organic Standards.

  • Products labeled "made with organic X" must be certified to the USDA National Organic Standards and include at least 70% organic ingredients.

  • Products that make "contains organic X" claims must be at least 70% organic and certified to NSF/ANSI 305, a consensus-based private standard for organic personal care products.

  • Aside from the three certified claims above, no other use of the word "organic" will be allowed on the packaging.

Hopefully our efforts, and those of our producer partners, will encourage the quality of personal care—and the industry as a whole—to improve. We do the homework and the footwork so that you have more reliable greener choices – and your shopping decisions will send a message!