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Celebrate the Wurst Oktoberfest Ever

At Oktoberfest in Munich, they generally serve more than ten million pints of beer and close to a million sausages. Of course, they have a reputation to uphold as the birthplace of Oktoberfest back in 1810, celebrating the wedding of Crown Prince Luitpold I and Princess Theressa of Bavaria. It strikes me a little odd that we are still celebrating that union today. But, of course, it may be that we are really celebrating the perfect union of wurst (sausage) and brew (beer) instead!

If you’re ready to celebrate, we’ve got just what you need!

Start off with Beck’s Oktoberfest, a Maerzen-style Lager characterized by a rich amber color and aromas of caramel, coffee and chocolate. It is full-bodied and slightly sweet, with notes of caramel and roasted malts.

Brat HansNext add the wurst. From Bratwurst to Weisswurst, Knackwurst to Wieners, the Original Brat Hans is a line of truly authentic German sausages. Created by lifetime sausage maker — butcher Hans Liebel from Germany — they are made in small batches to assure the highest quality and consistency.

Hans came from Germany to the US in 1987 and his first job was as a meat cutter at one of our Whole Foods Market® stores. A few years later, he left to start his own business creating sausages. We were sad to see him go, but excited about offering his all-natural sausages. These sausages contain no added nitrates or nitrites, no MSG, sugar, fillers or artificial colors or flavors.

Just quality ingredients with the pure flavors you expect at Whole Foods Market. In fact, they are made just for us from pigs raised on vegetarian feed with no antibiotics, ever. You can’t find them anywhere else!

You can top your sausage with German mustard, sauerkraut and other classic accompaniments and you’ll be all set. Or you can really make is a celebration by serving any of these German- and sauerkraut-inspired recipes.

  • Try this traditional Bavarian recipe for Authentic German Sausage with Sauerkraut and German Potato Salad at your Oktoberfest celebration. Serve with plenty of dark rye bread and your favorite German Beer.
  • Sautéed apples and sauerkraut bring a sweet and sour flavor to the otherwise savory pan-fried sausages in this recipe for Baked Sausage and Sauerkraut With Apples. Serve with dark, spicy German mustard on the side for dipping. 
  • The One-Pot Oktoberfeast is true comfort food - satisfyingly simple, full flavored with a little creaminess - and true budget recipe since it uses highly flavorful meat in smaller portions.
  • Making these Weisswurst and Beef Stuffed Cabbage Rolls is easier than you think and produces a big pot full of hearty, satisfying German fare, fit for a casual Oktoberfest get together.
  • This recipe for Red Cabbage and German Sausage comes courtesy of our sausage-making friends at Hans' and is perfect for crisp fall and winter days.
  • Bratwurst is typically spiced with warm flavors such as nutmeg and ginger. This Ale-Braised Bratwurst pairs well with classic German-style potato salad.
  • A pot roast is much easier to prepare than you might think and makes a fabulous one-dish dinner...and even better leftovers. Cook this German Pot Roast and serve it with a side of German Potato Salad.
  • Spaetzle is a versatile side dish that can be turned into an entrée by serving with cooked sausages or the traditional schnitzel.
  • Want to really wow your Oktoberfest gang? Serve some German beer accompanied by these Homemade Soft Pretzels. Don’t forget the German mustard for dipping!
  • To end the evening on a sweet note, try this Whole Wheat German Pancake with Pears.

If you’re a sucker for sauerkraut, here are a few more ideas for adding a kick of ‘kraut to your Oktoberfest or any fest:

  • Make a lighter Reuben sandwich with a twist using chicken breast instead of corned beef. Reuben sliders would be fun for fall football watching.
  • Stir drained sauerkraut into creamy mashed potatoes.
  • Make sauerkraut and potato pancakes (use half drained sauerkraut and half potatoes for mixture) and serve with crispy bacon and a dollop of sour cream or Greek yogurt.
  • Roast pork chops with sauerkraut on top so the flavor bakes right in. Serve with applesauce (homemade if you like!).
  • Toss sauerkraut with roasted root vegetables such as carrots, parsnips, potatoes, turnips.
  • Make pigs in a blanket with sliced kielbasa and store-bought puff pastry then serve with a baked sauerkraut dipping sauce (mix drained sauerkraut with mayonnaise and grated Swiss cheese).

Got a favorite Oktoberfest dish? We’d love to hear about it.

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Karol Rood says …

I will drive miles to your store and when in Western NC I do this and pass up many other stores. I enjoy Green Life Grocery ... It is a 30 mile drive but such nice people! It is not as spacious as the store near my home in Jacksonville Fl , but now I am very spoiled for Whole Foods produce, meats and all organics. Thanks!! K Rood

Gordon Dunham says …

Not German, I realize, but do you stock Thai Curry Sausage or similar? g

Wesley Henderson says …

Goentag! When I station In Germany in the early 70"s, Southern Germany there were a wurst called curry wurst and as of yet I have not found this Wurst. I would like to know where I can find this Wurst, Thanks.

Jody Shields says …

The sausages sound lovely(can we expect an Okoberfest celebration in your store to try some of these little porkers out) Thanks for the extra ideas for adding sauerkrat to any fest. I love my sauerkrat!! The wholewheat german pancakes with pears sounds great too. And I can't forget my pretzels!!!!

Jody Shields says …

The sausages sound lovely and can't wait to try (will you be having an Oktoberfest inhouse for us to sample these little porkers)? Thanks for the extra ideas for adding sauerkrat to any fest. I love my sauerkrat! And the german pancakes with pears sounds yummy for breakfast or anytime and I can't forget my pretzels either. I am ready for Oktobest to begin!!

Chris says …

Excellent post!! I'm a 'son of a butcher' from Germany and really miss finding authentic German cuisine so your research really hit home with me. Can't wait to celebrate and dive into all the goodies you mentioned! Thanks again very much for a very informative, fun post to read and with great 'follow-up' content!

Jutta Neugebauer Ahmed says …

1. Potato pancakes made from grated raw potatoes or use box are delicious with applesauce 2. Sauerkraut Salat: quantities depending on how many servings and according to taste. Drain crisp, crunchy sauerkraut, reserve juice, chop fine; add finely chopped onion; add finely chopped tart unpeeled apple (Granny Smith or other tart apple); add capers (according to taste); add some caraway seeds; add some of the sauerkraut juice if desired. You can also add a finely chopped kosher pickle. Makes a refreshing salad, lots of Vitamin C. I like to drink sauerkraut juice. It is quite tart but good. We used to make this salad especially in Spring to get Vitamin C. I grew up at a time when citrus fruits and juices were not readily available during the Winter. 3, Make your own sauerkraut using fresh cabbage.

C. Kraft says …

Love those W-F soft pretzel Rolls and Pretzels in the bakery department, will look for the Brat Hans line of wurts. Happy Octoberfest!

Margaret says …

This sounds delicious, but sadly after a 45 minute drive to my closest Whole Foods, I was unable to find any of the wurst mentioned. Very disappointed!

Kevin Nutt says …

Does anyone have any good recipes that they want to share for CROCK POT COOKING.