Does a Conscious Business Make Business Sense?

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Conscious Capitalism challenges the notion that stakeholders in business are inherently opposed to one another. When businesses operate with higher purpose beyond profits and create value for all stakeholders, tradeoffs are largely eliminated, performance is elevated and the entire system flourishes. Everyone wins. Remember, business is not a zero-sum game. More from John:

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Eric Schnittker says …

Mr. Mackey, Do NOT apologize, do NOT back down. You just look weak that way.You got a few nuts and kooks hopping mad. So what? Most people agree with you, but don't write in to support you. So what? You are NOT going to lose any measureable business from it. Are those the kind of customers you want? The kind who demand that you have to agree with them all the time, even when they don't even know or understand what fascism is or how bad it is for our country? Do NOT back down!

joanneopdahl says …

I love your store and the products but after reading what I consider an unfair balance of how to make and keep your profits I will need to step away from your store. I will miss it and all the wonderful people working there giving their heart and soul to improve your profits. I know I will not be missed and this will not change your way of thinking but I cannot feel comfortable supporting what I think is a narrow way of seeing the corporate world.

john Meyer says …

John, I worked as a manager for several companies in the chemical industry that practiced Conscious Capitalism before the term was coined. I then watched as leveraged buyouts took all the good efforts of owners and professional managers and dumped them into the trash bin. Employee good will and long term growth is meaningless in the face of the insatiable hunger for profit from wall street. You are quite naive. Your concepts will evaporate the minute you give up control of the company.