Whole Story

The Official Whole Foods Market® Blog

Engine 2 Foods

By Carly Price, December 22, 2012  |  Meet the Blogger  |  More Posts by Carly Price

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.




Gary J says ...
I read about this in the Wall Street Journal and would love to try it.
12/23/2012 1:22:06 PM CST
Michel Hartmann Tamene says ...
My husband and I want to teach our daughter to eat right from the start! Plant strong will make us a stronger family and we are looking forward to renewing a vegan lifestyle to feel better and get healthier!
12/23/2012 8:48:59 PM CST
Beth says ...
I plan to stop eating ice cream at bedtime.
12/24/2012 5:38:07 AM CST
Rose says ...
I've been trying their hummus that you carry!!! I would LUV to try the cereal. I luv eating cereal (good ones) not only for breakfast, but for snacks!!! I've been contemplating making a few changes. I do already eat very healthy (thank u WF for all the help & inspiration), but I think I feel like spending less time cooking everything from scratch. I've been purchasing some of your pre-cut veggies and fruits, and also some of the frozen entrees, and they are amazingly good!! I also love many fresh foods that don't require cooking, like the cashews my fav, and all the ready-made items esp some of the soups lobster & corn to die for!!! Also, a NY resolution is to learn more about cheese. I'd luv to be a cheese snob (not really, but I'd like to know MUCH more) and I've taken two of your cheese classes, and have been trying new cheeses. I luv the bin in the corner where they have small samples you can try high end cheeses without a big commitment. WF I luv u!
12/24/2012 11:49:00 AM CST
Nina says ...
I would like to make an effort to eat live/plant based food. My goal is to change my husbands eating habits so he would feel healthier and happier:). Engine2 sounds terrific and we would definitely like to try it!
12/26/2012 1:16:49 PM CST
Heather says ...
I hope to eat less processed sugar in the new year
12/26/2012 1:20:56 PM CST
Laura says ...
Ive been 90% plant strong since Feb2012 in 2013 I'm shooting for 99!
12/26/2012 1:24:04 PM CST
Ellie says ...
Wow, Rip is my vision of how men are supposed to look. My goal is to look that fabulous. I have recently implemented a workout program, and am always watching for great sources of healthy gluten free nutrition.
12/26/2012 1:32:49 PM CST
Todd D says ...
Dr. Esselstyn's book, How to Prevent and Reverse Heart Disease educated me and changed my life. Rip's book was a quick "second read" in my quest to modify my eating for health. I've recommended both books, the cookbook, and countless food selections - only found at Whole Foods - to numerous friends and acquaintances. Thanks for carrying these products!
12/26/2012 1:52:29 PM CST
Kimi Husse says ...
We are slowly modifying our diets in our family to insure that we stick with it. I have minimized the amount of red meat to about 1 time per week. Also oldest daughter is doing this plus very little chicken.. 50% of family, yay eating plant proteins. Just need help with other half plus optins for husbamd who eats lunch out all the time.. Would love to have some hralthy food choices for him. Kimi
12/26/2012 1:53:38 PM CST
Jackson Hickman says ...
I went Plant Strong a few months back and was doing great! All of my numbers were coming down! Guess what I got off the wagon! Now I weigh more than ever. I am trying very hard to get back on a plant strong path. Good luck to everyone!
12/26/2012 2:14:14 PM CST
Jannea Long says ...
We JUST watched the movie Forks Over Knives last night and were blown away by what we learned. We made a pact to begin a whole food, plan-based diet. We are going to Whole Foods tomorrow to get started!
12/26/2012 2:50:31 PM CST
Joseph says ...
My wife and I both work at a theological seminary in New York. Clergy are one of the most at risk carees for obesity and depression. In the New Year we would like to provide to our students a positive example of healthy eating and good living.
12/26/2012 3:18:03 PM CST
Carol Milstein says ...
MY husband and I exercise regularly and now we want to eat more plant based foods. Would love help getting going. Thanks
12/26/2012 4:11:07 PM CST
Amy says ...
I'm planning on doing more rice and beans - less meat and less processed foods.
12/26/2012 5:12:15 PM CST
Elizabeth C says ...
Trying to incorporate healthier foods into our busy life by cooking more on weekends to have good stuff to choose from during the week.
12/26/2012 5:21:29 PM CST
Andrea R. says ...
I've made significant changes to a plant based diet and FINALLY lowered my triglycerides to "high normal" which is the lowest it's been for years; I'd love to win the case of cereal to share with my husband who NOW has shown an interest in eating this way for his cardiac health!
12/26/2012 5:23:28 PM CST
Ben says ...
Hopefully, I'll lose my gut...!
12/26/2012 5:29:48 PM CST
Jean D. says ...
I bought a box of Rip's Big Bowl at Whole Foods, and I loved it! My new year's resolution is to enjoy much more of it. Thanks for a great giveaway!
12/26/2012 5:30:04 PM CST
Donna says ...
Changes for the New Year will include informing my 8th grade students about healthy eating by using mathematics as a basis to examine food and nutrition.
12/26/2012 5:30:23 PM CST
JohnZ says ...
I plan on not smoking.
12/26/2012 5:30:52 PM CST
Dalores Lounds says ...
Going to go plant-based in the new year. I'm planning to lose the extra weight.
12/26/2012 5:35:42 PM CST
Elizabeth Boardman says ...
I would like to simplify my life more - and eating right is part of it. I believe that doing this will not only benefit my health but also my finances - leaving me more to be able to contribute to worthy organizations. I already support several partial college scholarships plus targeted non-profit groups.
12/26/2012 5:45:06 PM CST
Cheryl Dine says ...
As a grateful, new cancer survivor I am seeking healthful eating and fitness habits in 2013 and beyond.
12/26/2012 5:51:48 PM CST
Mary H says ...
My plan is to get healthy in 2013 and stay that way! Engine 2 foods will help me get to PLANT STRONG and good health.
12/26/2012 5:54:33 PM CST