Whole Story

The Official Whole Foods Market® Blog

Hiball Energy Drinks

By Carly Price, October 12, 2012  |  Meet the Blogger  |  More Posts by Carly Price

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.

Todd Berardi was always a work-hard, play-hard kind of a guy. As an investment banker, technology salesperson, skier and mountain biker, he was consuming energy drinks by day and by night, but he grew tired of the syrupy-sweet taste that never really quenched his thirst.

Todd longed for a refreshing drink that lived up to his standards, and when he couldn’t find one anywhere, he decided to quit his day job and invent it himself.


“In 2004, I came up with Hiball because I knew there had to be a better way,” Todd says. “I wanted something more refreshing, something not syrupy, something with ingredients you can feel good about.”

Todd formulated Hiball Sparkling Energy Water with no artificial ingredients, zero calories, no sodium, no sugar and no sweeteners. The Hiball energy boost comes from a blend of organic caffeine extracted from organic green and black tea leaves (derived through the process of decaffeinating the tea), organic ginseng, organic guarana and B vitamins.

Hiball also recently added two sparkling, juice-based flavors made with the same organic energy blend, organic juices and Fair Trade sugar.


Hiball is a close-knit team of three based in San Francisco, CA. Soon after he began selling Hiball, Todd met Dan Craytor, who was working for a beer distributor. The two became fast friends and Dan joined the company as director of sales. Directly after founding the company, Todd hired graphic designer Alyssa Warnock, who created Hiball’s logo and most recently the cool aluminum cans that change color when the temperature drops below 45 degrees. (Todd and Alyssa were married in 2006 and are now raising twins!)

“We’ve been doing this for six years now, and what I love most about my job is the fan mail,” Todd says. “People are amazed that an energy drink can taste this good and refreshing — without calories, sugar or artificial ingredients.”

What do you love about Hiball?


Category: Supplier Stories




Matt James says ...
[DIRECT RESPONSE - NN] Hi Could you tell me how to contact the blog editorial team? Im a professional party planner and have some editorial I wanted to pitch to them. I've tried using the contact us form but it keeps failing - it asks me to complete a word verification but there isnt one shown. Am hoping a comment moderator will respond to the this message to point me in the right direction. Many thanks Matt
10/12/2012 7:50:00 AM CDT
Debbie Izzo says ...
Can't wait to try them!
10/17/2012 3:56:29 PM CDT
Barbara says ...
I haven't tried Hi Ball just yet, (mostly because I don't have a Whole Foods close to me), but wanted to tell you that I love your story. I think it's great when people find alternatives that are wholesome and not full of chemicals and other "stuff" we can't pronounce. Good for you and many wishes to your continued success!
10/17/2012 6:13:55 PM CDT
Starr says ...
Thanks for the background! Although I'm not a huge energy-drink person (no, not even coffee), I occasionally imbibe and I always go for the more natural variety of energy drinks (think Yerba Mate or Guru). I've tried Hiball in the past and enjoy the 'non-taste' of their beverages. Now that I know more about the purity of the product I'll be inclined to knock back a Hiball or two more often!
10/17/2012 10:59:39 PM CDT
Karin from Germany says ...
please, send it over
10/18/2012 12:21:19 AM CDT
Pat says ...
I have been looking for something like this I work night's and need a lot of energy but not that sugar. Can we get it in Texas.
10/18/2012 3:42:01 PM CDT
Gabrielle says ...
Love these drinks! Organic, good stuff, keeps me awake and energized.
10/21/2012 11:27:57 AM CDT
isaac taveras says ...
Amazing!!! thank you for catering and making something that can help us continue on our Healthy Eating for LIFE choices.... God bless
10/22/2012 5:52:31 PM CDT
Cassie S says ...
This is the dream drink I've been waiting for! I can't stand coffee and energy drinks are so bad for me. I loved the taste and it definatley woke me up! Will be buying again!
12/09/2012 4:15:02 AM CST
Jamie says ...
This stuff is AMAZING! I hate coffee, but I need the caffeine as a grad student. Other energy drinks scare me or taste awful. Hiball is the perfect solution for me, and it really keeps me awake! My favorite flavor is the wild berry water, although I haven't tried the juice yet. Can't wait to check it out!
12/11/2012 11:21:12 PM CST
Rachel says ...
I love your drinks. My favorite is the lemon lime. I am so happy to have found an energy that doesnt make you feel hyped up, and that is refreshing, and natural. I have all my friends drinking them and my boyfriend who never drinks energy drinks and he loves them. We buy them by the cas. Thank you so much for making such a great and amazing product! Love Hi Ball! I reccommend it to all my clients and everyone i see.
05/25/2013 12:28:07 PM CDT
Bella says ...
I love Hiball! Are your cans BPA free?
07/22/2013 4:19:58 PM CDT
Nikki - Community Moderator says ...
@BELLA - I was unable to find any info regarding their cans being BPA free on their website. I would suggest reaching out to them directly to find out: http://hiballer.com/.
07/22/2013 4:50:02 PM CDT
Alexis Peats says ...
Hi, I have never tried hi-ball, but i would love to. Where can i buy it if I live in Denver CO. Thank you so much.
08/29/2013 11:58:39 AM CDT
Nikki - Community Moderator says ...
@ALEXIS - We have quite a few stores in Denver so check with your local Whole Foods to see if they carry this!
08/29/2013 12:06:50 PM CDT
Joe says ...
I love these drinks. Dont care much for the sparkling water ones, as I dont see much difference than if I were to add my own caffeine powder myself to a La Croix or something similar. They are, however, on to something with the other drinks being 100 calories per can, providing great energy with a crisp refreshing taste. I wondered if the name would hold them back a bit, though. Hiball makes it sound unhealthy, in my opinion. When most people hear hiball, they think 'isnt that like some big alcholic drink?'.
11/05/2013 11:21:37 AM CST
Tony Valley says ...
Hi There, Great job on the creation of Hiball A few years back I switched to natural foods and your drinks fit in perfectly with my lifestyle change Thank you so Much Tony Valley :)
01/31/2014 1:38:07 PM CST
karly says ...
I absolutely LOVE these drinks! They are literally the only ones that I will buy. I usually buy the wild berry or cranberry drinks, Id love to try some new flavors!
04/13/2014 3:11:59 PM CDT
Alexandria says ...
Love your energy drinks! How did you come up with the name "hi ball"??? Would love to know! Thanks!!
09/04/2014 11:07:48 PM CDT
Ashley Awde says ...
Hello! I just wanted to say that I've been an extremely satisfied user of the Hiball Beverage. I love how there is minimal sugar used and a high kick of energy in the drink!! The only thing is wish I could find the product in more places in Canada.
12/01/2014 11:25:11 AM CST
ed says ...
Just tried the ginger and it's a home run deep over the fences.
07/24/2015 2:45:18 PM CDT