Whole Story

The Official Whole Foods Market® Blog

Holiday Help for Healthy Hair

It’s a seasonal paradox: the days are getting shorter, but our calendars are getting fuller. Between travel time, party time and cooking time, it’s tough to find to take care of yourself.

Just when you want to look fabulous, your hair may wind up frizzy, frazzled or flat. In a pinch, you may seek shortcuts and use products laden with sulfates or other harsh chemicals. Since what you put on your body is just as important as what you put in your body, we’ve got tips to help you pass up questionable hair care ingredients (just like you pass up Aunt Trudy’s mystery casserole).

Naturally Curly African American Hair

Our latest how-to video shares strategies to care for your curls with plant-based products that maintain the health and integrity of your hair.

Interested in trying new techniques from the video? Visit our hair care page to download a coupon for $1.00 off any Beautiful Curls styling product made with fair trade shea butter.

Long Hair from Day to Night

No time to go home and fix your hair before the holiday party? No problem. Our step-by-step guide shows you how to create an easy up-do that flatters your face.

Create Your Own Conditioning Hair Mask

Try this simple recipe for a homemade conditioning treatment, and let the scents of 100% essential oils soothe your frazzled nerves while they condition your hair and enliven your scalp. It’s a relaxing way to schedule some self care—or even some quality time with a friend, cousin or sibling.

What’s your strategy for holiday season hair care? Do you have pictures of your go-to up-do? Share a link to your tumblr or pinboard in the comments below.