It's NOT Corporate Social Responsibility

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Lots of successful companies are operating with a raised level of consciousness to help all of humanity and there are case studies in Conscious Capitalism highlighting well-known businesses in addition to Whole Foods Market. When talking about this book, some have immediately jumped to thinking this is corporate social responsibility (CSR), but it’s not. Practicing “conscious capitalism” puts every business decision at the very core of a company’s higher purpose rather than being grafted on as a standalone program to ward off criticism or help manage a business’ reputation like CSR usually does. Here’s more on this from John:

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