Whole Story

The Official Whole Foods Market® Blog

It’s Time for a Diaper Change

Did you know that in some low income families, a baby can spend an entire day in a single diaper?

Social service programs such as food stamps or WIC do not cover the cost of diapers, which can reach $100 a month for an adequate supply. Mothers who can't afford to buy diapers are left without good alternatives. A baby, especially a newborn, that spends too long or all day in a wet diaper can develop health concerns such as infections or diaper dermatitis.

Every child deserves basic necessities, and a pack of diapers can have a big impact on a family needing to choose between buying food and buying diapers.

That’s why we’re partnering with Seventh Generation to help babies in need in our shoppers’ communities throughout the US.

From May through September, for every pack of Seventh Generation Free & Clear Diapers you purchase at your local Whole Foods Market in the US, Seventh Generation will donate a pack of newborn or size 1 diapers to nonprofit organizations that distribute essential baby gear and services to families in need across the United States.

Free & Clear Diapers are unbleached and free of chlorine processing, as well as free of fragrances, inks and petroleum-based lotions. They’re a mindful option for the times when you want the convenience of a disposable.

Just look for the Change for Good sticker on Seventh Generation diapers in your local US Whole Foods Market store. You buy, we give: #buygive.

Now every diaper change can be a change for the greater good.