Whole Story

The Official Whole Foods Market® Blog

Soap That Works to Alleviate Poverty, Plus a Sale

An African staple for skin and hair care, shea butter provides a way for Togolese women to use their traditional skills and knowledge for economic and community empowerment. 

Now through Tuesday, March 8, clean up with 32-ounce bottles of Alaffia Authentic African Black Soap on sale for $8.99. Available in a variety of gorgeous scents, this gentle, multipurpose soap is made with moisturizing fair trade shea butter from women’s cooperatives in Togo. It meets our Premium Body Care™ standards and also helps support Alaffia’s generous commitment to Whole Planet Foundation®.

Check out our video profile to see how Alaffia’s shea butter products help change lives:

Reaching Families in 70 Countries

With the help of generous customers and supplier partners such as Alaffia, Whole Planet Foundation is helping to alleviate poverty in countries where Whole Foods Market® sources products. The foundation focuses on women in the developing world, where a small loan can help a very poor entrepreneur build a home-based business and create a better life for her family.

Thank You for Your Generosity

When you donate to Whole Planet Foundation, 100% of your contribution goes directly to microlending programs. With your support, we’re already helping 6.5 million people on the road to prosperity.

Do you have a favorite Alaffia product? Leave us a comment, and let us know why you love it.