Whole Story

The Official Whole Foods Market® Blog

The Source: Allegro Coffee

A cup of coffee brings to mind tattooed baristas and fancy espresso machines, and cute little flower designs made out of milk. But there’s so much more to coffee.

To actually get that dose of liquid heaven into your hands takes hundreds of hours of work and countless thousands of miles traveled. Every cup of coffee tells a story, many of them involving small family farms in some of the most remote regions of the world.

Journey to northern Peru with Darrin Daniel, director of sourcing for Allegro Coffee, and experience the adventure of finding the perfect bean. When you see what goes into getting your coffee from the source, you’ll appreciate your daily jolt that much more.

We've got more images from Darrin's trip, as well as five signatiure drinks from Allegro Coffee baristas and a handy guide to selecting Allegro coffee based on the flavor profiles you prefer. Let the coffee exploration begin!  

Do you consider the source of your coffee? What’s your favorite Allegro coffee?