Whole Story

The Official Whole Foods Market® Blog

Bag the Wrap

By Paige Brady, November 29, 2009  |  Meet the Blogger  |  More Posts by Paige Brady

We introduced our Better Bag last holiday season to rounds of applause and sighs of relief. In case you missed it the first time around, here it is-perfect yet again. Join the fun!

Did you know that during the holidays extra waste amounts to 25 million tons of garbage? Yikes! Instead of adding to the trash heap with wrapping paper, use A Better Bag. Remember our exclusive A Better Bag designed by Sheryl Crow that benefits the Natural Resource Defense Council? These affordable bags have been flying off the shelves – you may even have one (or more!) already in use as a grocery tote. For the holiday season, we are featuring two sizes of these re-useable bags and we think the smaller one is perfect for gifts (and at 79 cents it’s way more affordable than many gift bags on the market!) For larger and bulkier items, the larger size is a life saver, especially for those of us who are particularly challenged when it comes to boxes and wrapping paper and bows. Plus when you give a gift in these stylish bags, your gift recipient gets two gifts in one! And since it’s the season for Top Ten Lists, here’s our: Top 10 Reasons to Bag the Wrap and Use “A Better Bag” Instead
  1. Americans throw away 25% more trash between Thanksgiving and New Year's.
  2. A Better Bag is made of 80% post-consumer recycled PET bottles, saving them from going into the trash.
  3. In the U.S. alone, about 100 billion plastic bags are thrown away each year (and only 0.6 % of them are recycled).
  4. Extra waste during the holidays amounts to 25 million tons of garbage.
  5. Using A Better Bag can save millions of single-use bags (and wrapping paper!) from going to landfills.
  6. It’s a great-looking, cool, eco-friendly way to wrap gifts.
  7. A Better Bag can be used and re-used thousands of times.
  8. Whole Foods Market and Sheryl Crow teamed up to create a custom design for “A Better Bag” to benefit the Natural Resources Defense Council.
  9. If every family wrapped just 3 presents in re-used materials, it would save enough paper to cover 45,000 football fields.
  10. Double the gifting: It’s actually a gift that holds another gift which gives and gives again, and says you care even more!
Category: Holidays 2009




Dave Z. says ...
This is a great idea, we were in a rush this past weekend in Natick, MA and needed a quick gift, we popped into the Whole Foods, got some spicy bloody mary mix, some margarita mix and one of the small WFM reusable bags and we were done. In and out in less than 5 minutes with the perfect gift for brunch.
12/03/2008 10:45:59 AM CST
Regine says ...
I've been doing this for some time. As an additional bonus, when the gift is given outside the home (birthdays, events at work, etc) the bag can be used to carry other gifts home.
12/03/2008 7:32:27 PM CST
Cristina says ...
Why pay $3.49+ at a "convenience" store when you can get an eco-friendly bag for $0.99? This is great!
12/03/2008 10:56:35 PM CST
Faye says ...
Good for hostess gifts, too - drop in a treat, and you are off to your party!
12/04/2008 11:48:10 AM CST
Lynn says ...
I use my bags for reminders of where I need to shop then I can attach my list to bag. Also use then as my lunch bag w/articles I can read during lumch. Next I use them for my crafts that I can do in the car(when my husband) while waiting for he does his shopping. Thanks for being eco friencdly.
12/04/2008 12:36:13 PM CST
Daysi Gonzalez says ...
I love how eco-friendly this concept is, I normally drop in the smaller bag a larger bag to carry the gifts out to the car when giving a birthday present. Thanks for caring about our future.
12/04/2008 5:06:59 PM CST
Amee Samuelsen says ...
This is an awesome idea! I love it and am inspired to go wrapping paper free this holiday season. Thanks!
12/07/2008 5:21:38 PM CST
Robin says ...
Wonderful Idea! Great Price! Thanks for putting this on the website. I am going to buy a dozen and get some red and green tissue paper and use them all for my xmas gifts this year. How earth-friendly the living room will be. This year I even bought the dogs organic, eco-friendly beds and toys. we all deserve it! Happy Holidays Robin
12/11/2008 10:06:07 PM CST
Yolanda Prado says ...
I thought this was my idea. Darn, just when you think YOU thought of something, someone else already did! I agree, 99cents for a bag that can be used every day. I can never have too many, and it is a great way to "encourage" others to use reusable bags.
12/17/2008 7:05:40 PM CST
Custom Plastic Bags says ...
Plastic bags are unbelievably consuming a huge part of landfills. it was trippled in 10 years from 1998 upto the present. We must try to cut down on using them as it biodegrades after 50years.
11/29/2009 9:17:49 PM CST
Cool Garden Things says ...
This was very interesting, and will definately be reusing materials for my x-mas wrapping! Thanks! GartenGrl
11/30/2009 4:46:42 PM CST
Pat says ...
How about having Cheryl Crow design a bag that would be fun to pack childrens gifts in as well. Children can always use a recyclable bag to tote toys in or books when they go to the library. they also would be good to store mittens and gloves in and hang on a hook in their rooms. Just a thought. some of the biggest gift wrap is used on children's gifts.
12/04/2009 6:01:37 AM CST
Kristen Lee says ...
I LOVE these bags---even when I use them at "other" grocery stores, the baggers compliment them because they hold so much more than the ones they sell! These are all I use for gift-giving now, and I tuck an extra one inside the gift so the recipient gets 2!! I also use one to tote my library books, to store my craft supplies, and to neatly store my umbrella, jacket, etc. in the back seat of my car. Best bag EVER!!
12/04/2009 10:47:49 AM CST
ConservingNow says ...
We applaud Whole Foods work in this area... At ConservingNow.com, you can join our campaigns to help reduce the use of plastic bags, or you can browse our site to find helpful tips, information, educational resources, products, and opportunities that will help you live a greener life especially during the holidays. We have FREE static cling car window reminders, so you will never forget your reusable bags again.
12/05/2009 2:41:43 PM CST
Alline - Cheap Vera Bradley Bag says ...
That is such a great idea..How nice that these bags are available now in the market for a good cause..these bags are of course eco-friendly.I hope lots of people would realized the worth.
12/19/2009 8:37:18 AM CST
Patricia Lee says ...
I hope this this will be an annual tradition and this advertisement will be sent out again and again. Thanks
09/19/2010 9:10:56 PM CDT
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09/11/2011 9:14:16 PM CDT
JanaB says ...
My Better Bag just ripped down its seam... can I recycle it???
03/09/2013 7:07:44 PM CST
Nikki - Community Moderator says ...
@JANAB - Check with your local store to see if they will replace the Better Bag for you! My local store often replaces the bags and then they can reuse the damaged bag for marketing projects, etc.
03/11/2013 10:56:41 AM CDT