Whole Story

The Official Whole Foods Market® Blog

Brad's Raw Chips

By Heather Kennedy, October 20, 2011  |  Meet the Blogger  |  More Posts by Heather Kennedy

Every product has a story, and Brad’s Raw Chips is a classic tale of success! Over four years ago, founder and creator, Brad Gruno discovered the health benefits of eating raw. He lost over 40 pounds and enjoyed a level of energy he hadn’t experienced in many years. Despite the advantages of a raw diet, one thing he really missed was the crunch of a good snack. So Brad began making raw chips in his kitchen to satisfy that craving and, as it turns out, his friends really liked them too! A business was born and Brad starting selling his chips at farmer’s markets. Eventually, he approached his local Whole Foods Market with his product and started selling his snacks in a few stores. Apparently, our customers like a raw snack product with a good crunch too, because now the chips are selling in most of our stores on the East Coast. They are growing so fast that they need to move into a larger facility and are using the proceeds from their Local Producer Loan from Whole Foods Market to purchase equipment for their new home! You can get your crunch on with 14 different varieties of Brad’s Raw Chips, including classic kale chips, sun dried tomato crackers, and sweet potato chips. All the chips and crackers are dehydrated below 115 degrees so they still get a fantastic crunch while preserving the foods’ nutrients and enzymes. Brad’s Raw Chips are available in most Whole Foods Market stores along the Eastern Seaboard.

Category: Grocery, Local




H. E. Brown says ...
Ok, I went to my local Whole Food Market this afternoon 10/20/11, looking to get some things for dinner and check out items/ideas for a party my Wwife and I were hosting this weekend. While checking out the seafood items, a young associate name Chris offered assistance. I had a few questions regarding the oysters. Are they still alive I inquired? Yes, replied Chris. Some are a bit ajar I said, Chris grabbed a water sprayer and began to spray the osters, immediately they began to close. Sans one, what about that one I asked, Chris looked and without blinking stated, " I will have to remove him, must just have expired. Yea, right I thought, anyway I asked about the proper was to shuck and serve them for my pending party. Chris grabbed the recently expired osyter and began to demonstrate the proper technique to shuck. He open the oyster and began properly separate the ediable portions. Suddenly he and I both noticed a foriegn object and upon close examination we saw it was a little tiny crab that the oyster has consumed before capture. The little crab was still alive! Now that in my mind reflected freshness! Whole Food Market, you all have out done yourselves, it simply does not get any fresher, an expired oyster with his last supper alive and undigested!! A big fan, H.E. Brown Rochester Hills, Mi
10/20/2011 11:54:18 PM CDT
don says ...
could not find the kale chips in our ann arbor store
11/18/2011 11:39:27 AM CST
janejohnson says ...
@Don I'm sorry to hear about your frustration. To contact that store directly regarding the availability of kale chips, please follow the link below. It will take you to the contact information for the Ann Arbor store an a Team Member will be happy to chat with you about the kale chips. Thanks for reaching out. http://wholefoodsmarket.com/stores/annarbor/
11/22/2011 10:32:01 AM CST
Mklewans says ...
Are Brads Kale chips available in your Toronto stores?
11/26/2011 11:35:25 AM CST
janejohnson says ...
@Mklewans Since each of out stores sources their products a little differently the best way to learn if the Toronto store offers the Brads Kale Chips is to contact them directly. The link below will take you to the Yorkville store. If you reach out to them, a Team Member will be happy to chat with you about the availability of the kale chips. http://wholefoodsmarket.com/stores/toronto/
11/28/2011 9:40:53 AM CST
Melissa says ...
08/09/2012 11:04:06 AM CDT
CB says ...
so that means that these chips are fair trade and socially constious(sorry if i spelled it wrong).
12/30/2012 7:19:34 PM CST
jesusluvme311 says ...
Hi, is this product at whole foods I never was it.
08/05/2013 4:03:48 PM CDT
Nikki - Community Moderator says ...
Our products vary between stores so check with your local store to see what they have in stock!
08/05/2013 4:36:17 PM CDT
Judy Lyles says ...
I purchased one box of the Kale with coconut and pineapple today in Florence,SC. I am amazed at the taste. I am going on line to see what other products are available . Best of luck with your business.
02/04/2014 7:09:22 PM CST
Marie says ...
These raw kale chips are awesome but hard to find.... Only one whole foods out of four in my county carry them and they run out quickly( I buy them up). We need more available! Marie
10/18/2014 4:03:56 PM CDT
robert overcasher says ...
Ran into you two years ago walking back to hotel in Las Vegas Pack Expo. Can't find card you gave me but would like to do business with you. Please contact if you can . Thanks Bob
08/19/2015 8:27:08 AM CDT