Whole Story

The Official Whole Foods Market® Blog

Celebrate Whole Trade February

AttilioPerez It's Whole Trade Month, which means time to celebrate the Whole Trade Guarantee and the hard-working folks who produce these outstanding products. By no coincidence, Whole Trade Month falls around Valentine's Day, when we often think about chocolate and roses, two of our staple Whole Trade products. But the Whole Trade Guarantee encompasses so much more. From bananas to coffee to body care, we sources thousands of items from producers who share our commitment to quality, the environment and healthy working conditions. But, before we go much further, maybe we should take a step back and reintroduce the Whole Trade program for those who are unfamiliar. We believe that small choices you make every day really make a difference in the world. The Whole Trade Guarantee allows our customers to use their buying power to create new economic opportunities for workers in the developing world. The program includes products that are grown organically or respect the Earth without formal organic certification. Strictly speaking, our Whole Trade Guarantee promises that every product meets the following criteria:
  • Meets our high quality standards
  • Provides more money to producers
  • Ensures better wages and working conditions for workers
  • Cares for the environment
segundo We believe we have a responsibility toward all entities involved in our business: our customers, shareholders, Team Members, suppliers and the environment. The Whole Trade program allows us to extend this commitment to our producers in developing countries. In fact, we currently support communities in more than 50 countries via the Whole Trade program. Check out our interactive map, which shows these countries at a glance. Whole Trade is your passport to exploring the world at its most delicious, exotic and beautiful while empowering hard-working farmers, artisans and entrepreneurs in developing countries. Throughout the month, we'll be telling the stories of some of these very people. We hope you find them as inspiring as we do. Be sure to look for the Whole Trade Guarantee logo the next time you are in our store, and rest assured that when you pick up a Whole Trade product, you are making a difference. What's your favorite Whole Trade product?

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

151 comments

Comments

Kathleen Sheridan says …

Whole Trade Roses are my favorite product and they add such delight to our life each week!

Kulsoom Abidi says …

I am from Tanzania & back home we always ate organic stuff since it is not that industrialized / commercialized yet. So when I buy from Whole Foods, I get a taste of back home without spending the money for airfare to actually go back home!

Wendy Waxman says …

Empowering people on the planet to share their individual gifts,talents and skills is a beautiful contribution to the world. I live near the Plymouth Meeting,Pa. Whole Foods.

K Edelmann says …

Responsibility, awareness, respect, and commitment...those are words that come to mind when thinking of whole trade. Many times I struggle with how to make the most of my time, talents, and opportunities. Supporting whole trade is global love that everyone can take part in no matter what your personal circumstances are. Spread love and it comes back to you.

Kris Green says …

I love Alaffia soap! I received it for Christmas this year and I am proud to say that I love to buy fair trade because I know I am doing something to help another person make a fair wage and my money is not being sunk into another corporate entity

Food Makes Fun Fuel says …

I don't think I've ever noticed this logo; what does it look like?

Lindsey says …

My favourite whole trade product are the bananas you carry. If it weren't for these bananas, I would never buy them! Since so many banana plantation workers are mistreated and underpaid I normally refrain from buying this sweet treat, but thanks to the Whole Trade guarantee I can be sure these workers are being fairly compensated for their labour.

Mary Jo Nelson says …

I love the fact that what I choose to buy helps a small business somewhere in the world. Helping woman to be independent is important but so is helping men. It gives them dignity and a fair price for what they produce.

Debby Ambroza says …

I believe in purchasing Fair Trade and we have tried to do so for many years. I have been using Everyday Shea products for a few months. I like the consistency and I love the ingredients: or I should say the "Lack of" ingredients!!

Kaili Harding says …

Hi, keep up the good work. I love that you are supporting small farmers and workers all around the world. I also like that these people are being treated respectfullyby one of the America's most profitable and expansive companies, sometimes when companies get bigger and more powerful they start to "get to big for their britches" as they say and treat the little man with declining respect, but I see the opposite happening here, you continue to be able to provide more and more people with great opportunities.

Barbara Allen says …

What I love about shopping at Whole Foods is I feel healthier just walking into the store. I'm 42 years old, and just in the past couple of years, I have become more health conscious than ever before. Healthier food does tend to be a little pricier, but I'd rather pay for it now than pay for it later. I love knowing when I'm in whole foods, I dont have to think about "is this good for me", cause I know it already is.

Christine Stanton says …

I believe if we can help underdeveloped countries become self sustaining, it will help us all, it will also help the environment since the products are still made the old fashioned way, not industrialized. I am all for doing things the natural way and try to do my my part to go green. I also love shea products, my skin is very dry and this is one of the best products for dry skin with out petroleum products. I think that fair trade is the best thing to help these underdeveloped countries and I support fair trade because I know the people are getting more to help their families.

David Dyson says …

I love the coffee!

Beth Kronlund says …

Fair trade is just that -- an opportunity for consumers to ensure that the growers/makers are receiving a fair price for their product. I've been teaching my children about fair trade from the time the first programs began. Grocery stores in our area do not do much to promote fair trade products, so I drive half an hour to Whole Foods to get them!

Vicki Print says …

Buying and using Fair Trade Products is a great way to contribute and support struggling countries and farmers to finally get what has come due to them for so long. Fair pay for fair labor for quality holistic products from bananas to body lotions. It benefits them as well as the consumer..Thank you farmers for your contribution to a better world.

Christine Galvani says …

My favorite Whole Trade product is the Allegro Drinking Chocolate. I tried this as a sample one day while shopping. In fact, I have found many of my favorite products as samples while shopping. I care very much how employees are treated and am willing to pay a bit more for ethical treatment of people, animals and our fabulous earth! We have got to take care and look out for all these things and teach our children to value these things as well.

Cheri Johnson says …

It gives a hand up!!

camille multra says …

I really appreciate opportunities that empower people. The products are of superior quality to those purchased elsewhere. I also feel confident that they will not endanger my health. thank you for caring about the "little people"

Lynn Andrews says …

I absolutely love the idea of whole foods, because I am very conscious of what I put in my body. I believe in taking care of my body, by eating only foods that are natural or organic. Eating right, and practicing yoga is a passion of mine. Namaste`

jean salmon says …

I like shoppping at Whole Foods because I can buy the exact amount of organic grains I need from the bulk bins.

sandra klessen says …

Buy the World's interesting Goods at a Fair-Price is as good as it gets!

Brian says …

I love that more of my money (=buying power) is going back to the producer themselves. This is a positive feedback cycle that creates a win-win situation for everyone.....the producer reaps more benefits, thus is encouraged to produce higher quality goods. The buyer learns something about the producer...even if not by name, by knowledge that they are participating in a Whole Trade program and are taking pride in their goods, and thus is excited about supporting the producer (=buying more goods). Having a middle-man, such as Whole Foods, allows the buying power of individuals to be concentrated so that sustainable, healthy, and effective practices can be supported on a grander scale that any individual could do alone.

Barbara Conrad says …

I like purchasing fair trade products because the working people earn a fair wage. I think that is important no matter where you live. It also makes it more fair for products made in our country. We hurt our own economy when we purchase cheap from overseas.

KGPugh says …

I can't stand buying products from big corporations anymore. I would feel much better buying these awesome whole trade products. And I'm sure they're better for me, too.

Anna Maria Vona says …

I just love going to my two local Whole Foods stores in Philadelphia. Just walking in the store makes me feel good all over as all my senses become engaged. I love passing all the food aisles and smelling my way through the store... first and foremost -- all the GORGEOUS, and very fresh flowers from all over the world. I go out of my way to treat myself or someone else close to me to flowers each week. I always tell my friends, "If you don't get flowers from me when you're alive, you're not going to get them from me when you're dead!" Flowers enliven my senses, cheer up my soul, brighten my office and clean the air. All this good stuff happens for less than $10.00 a week and empowers poor people around the globe.

michele forte says …

I LOVE, LOVE, LOVE your store! I have gluten sensitivity and have found your store not only to carry the items I need - but much more and friendly helpful people! I love the fact that you have a deli and sushi products and that you can feel free to eat right there. Can't say enough about your store and the way it makes my life easier when finding organic, wholefood products. I'll be a LIFE long customer!! Thank you so much for being there!! Michele

Deborah Podolka says …

At last good products at a "fair" price. I am on not only a strict bugget but a fair trade way of life. Thank GOD for Whole Foods!!!! I only wish Whole Foods was in Northern Mich as well.

Barb Jakary says …

When I buy Whole Trade products I know where my money is going. I know that it helping the planet on many levels. Keep up the good work!

Amy Myers says …

I love the fact that Whole Foods is committed to helping the environment, the people who are producing the food and us, the consumer so we are getting "whole foods", nutritious, not chemicals. This is a Win/Win/Win and I will continue to support Whole Trade and Whole Foods!

Linda Delisi says …

My favorite fair trade product is Organic Essence Organic Shea Cream, it works great for massage and is USDA certified organic. I like that the communities that produce fair trade products are empowered to succeed in an agricultural business that honors the land and supports the local inhabitants.

Ifat says …

It's wonderful to be able to buy natural, healthy, and really great products from around the world and support the small independant companies and farmers.

Monica Wood says …

Thank God there is something good in the world. Pure products from pure people...not corporations. I like that the money I spend will help people earn a living. And the products they produce are useful and better than average.

Eileen says …

I never realized that becoming involved with whole foods would lead to so much other great stuff!! I feel like I've been so out of the loop in not only what's good for my health but what's good for the world. Thank you, and I will be definitely buying all sorts of products to help (and of course for enjoyment!) including your lotions and bath products! This winter skin is horrible!!

N. Strathman says …

I'm all for whole trade products and supporting small farmers and workers around the world, especially in developing countries. Living in a cold climate, I love the hot chocolate on a cold winter night. I shop at Whole Foods every week. Love the bananas in a smoothie with blueberries. The face cream works wonders when the air is so dry in the winter.

Tiffany says …

I am just a good consumer looking to buy things. If that can help my family, my environment and if it helps others well isn't that the way things should just be?

marilynfishman says …

Very important to me is better wages and working conditons for worker. Ethical treatment of all people and animals is a priority in deciding where to shop. Whole Foods partnering with the Whole Trade practice and philosophy is key.

Pamela Lavender Grant says …

I always buy whatever Whole Trade products I find. Not only are they great products, it just makes good sense to help in whatever way we can. I now have several friends who do the same. We all need to work together.

Bethany Potter says …

Whole Trade products meet high quality standards, take care of the enviroment, provides more money to producers, and ensures adequate wages and working conditions for the workers. My favorite fair traade products are banannas and roobios tea.

Shari says …

My husband just gave me fair trade earrings from Brazil and a fair trade brooch from Bali for Valentine's Day. They are both lovely and special. We try to put our money where our values are.

Carrie says …

I just recently found out what significance these products have not only for the people who produce them, but for those who use them. As companies become larger and larger, the products become more and more contaminated. These corporations not only pollute our bodies, they pollute our earth. I love buying the fair trade products not only for thier taste and superiority, but it's very satisfying to know what you are supporting by choosing these brands. My favorite product is the fair trade brownies, yum!

Richard Visintainer says …

Buying Whole Trade Products is an easy way to help others and get quality and useful products.

K & A says …

Our main focus in buying personal care products for our family is 1st- that they are cruelty free (no animal testing) and 2nd- that they don't contain potential carcinogens. Those are the two basic criteria, but it's an extra bonus to us when we can buy fair trade products. Part of the cruelty free philosophy is a bigger picture of trying to maintain habitats for native species. Industrialization in the western mold is horrible for native habitats. If the kind of fair trade collectives like the ones used by Every Day Shea, are far less disruptive to native species as well as helping people live better lives, directly, simply and efficiently. Lastly, the fact that these fair trade or "Whole Trade" products directly benefit women's lives who are often excluded from the economic benefits of global trade. Good Job All Around!

Susan White says …

Nothing could describe Whole Food Trade, Divine Chocolate! It is creamy and super choclatey for the chocolate lover with diserning taste.

Susan Derrington says …

I like whole trade purchase because it feels like you are supporting people and their families with meaningful work, lives and income. And just the fact that it still exists and will continue to exist if we support it.

JOAN JAMES says …

SIMPLY BECAUSE, THEY ARE WONDERFUL PRODUCTS AND IT MAKES ME FEEL SOOOO GOOD.

JOAN JAMES says …

SIMPLY BECAUSE THE PRODUCTS ARE WONDERFUL AND IT MAKES ME FEEL SOOOOO GOOD.

JOAN JAMES says …

SIMPLY BECAUSE THE PRODUCTS ARE SOOO GOOD AND IT MAKES ME FEEL GOOD.

Amy Zambrano says …

whole foods is the best at what it does for the world!

JOAN JAMES says …

SIMPLY THE PRODUCTS ARE SOOO GOOD AND IT MAKES ME FEEL GOOD.

Randy Will says …

It's good to see more company's and people doing the right thing when it comes to Mother Earth!

Pages