Whole Story

The Official Whole Foods Market® Blog

Celebrate Whole Trade February

By Chris Jensen, February 5, 2010  |  Meet the Blogger  |  More Posts by Chris Jensen
AttilioPerez It's Whole Trade Month, which means time to celebrate the Whole Trade Guarantee and the hard-working folks who produce these outstanding products. By no coincidence, Whole Trade Month falls around Valentine's Day, when we often think about chocolate and roses, two of our staple Whole Trade products. But the Whole Trade Guarantee encompasses so much more. From bananas to coffee to body care, we sources thousands of items from producers who share our commitment to quality, the environment and healthy working conditions. But, before we go much further, maybe we should take a step back and reintroduce the Whole Trade program for those who are unfamiliar. We believe that small choices you make every day really make a difference in the world. The Whole Trade Guarantee allows our customers to use their buying power to create new economic opportunities for workers in the developing world. The program includes products that are grown organically or respect the Earth without formal organic certification. Strictly speaking, our Whole Trade Guarantee promises that every product meets the following criteria:
  • Meets our high quality standards
  • Provides more money to producers
  • Ensures better wages and working conditions for workers
  • Cares for the environment
segundo We believe we have a responsibility toward all entities involved in our business: our customers, shareholders, Team Members, suppliers and the environment. The Whole Trade program allows us to extend this commitment to our producers in developing countries. In fact, we currently support communities in more than 50 countries via the Whole Trade program. Check out our interactive map, which shows these countries at a glance. Whole Trade is your passport to exploring the world at its most delicious, exotic and beautiful while empowering hard-working farmers, artisans and entrepreneurs in developing countries. Throughout the month, we'll be telling the stories of some of these very people. We hope you find them as inspiring as we do. Be sure to look for the Whole Trade Guarantee logo the next time you are in our store, and rest assured that when you pick up a Whole Trade product, you are making a difference. What's your favorite Whole Trade product?
Category: Floral, Whole Trade




Food Makes Fun Fuel says ...
I don't think I've ever noticed this logo; what does it look like?
02/05/2010 8:46:33 AM CST
Lindsey says ...
My favourite whole trade product are the bananas you carry. If it weren't for these bananas, I would never buy them! Since so many banana plantation workers are mistreated and underpaid I normally refrain from buying this sweet treat, but thanks to the Whole Trade guarantee I can be sure these workers are being fairly compensated for their labour.
02/05/2010 10:33:43 AM CST
Debby Ambroza says ...
I believe in purchasing Fair Trade and we have tried to do so for many years. I have been using Everyday Shea products for a few months. I like the consistency and I love the ingredients: or I should say the "Lack of" ingredients!!
02/16/2010 10:04:41 AM CST
Kaili Harding says ...
Hi, keep up the good work. I love that you are supporting small farmers and workers all around the world. I also like that these people are being treated respectfullyby one of the America's most profitable and expansive companies, sometimes when companies get bigger and more powerful they start to "get to big for their britches" as they say and treat the little man with declining respect, but I see the opposite happening here, you continue to be able to provide more and more people with great opportunities.
02/16/2010 2:47:34 PM CST
Barbara Allen says ...
What I love about shopping at Whole Foods is I feel healthier just walking into the store. I'm 42 years old, and just in the past couple of years, I have become more health conscious than ever before. Healthier food does tend to be a little pricier, but I'd rather pay for it now than pay for it later. I love knowing when I'm in whole foods, I dont have to think about "is this good for me", cause I know it already is.
02/16/2010 3:07:47 PM CST
David Dyson says ...
I love the coffee!
02/17/2010 3:45:30 PM CST
Beth Kronlund says ...
Fair trade is just that -- an opportunity for consumers to ensure that the growers/makers are receiving a fair price for their product. I've been teaching my children about fair trade from the time the first programs began. Grocery stores in our area do not do much to promote fair trade products, so I drive half an hour to Whole Foods to get them!
02/17/2010 3:56:06 PM CST
Vicki Print says ...
Buying and using Fair Trade Products is a great way to contribute and support struggling countries and farmers to finally get what has come due to them for so long. Fair pay for fair labor for quality holistic products from bananas to body lotions. It benefits them as well as the consumer..Thank you farmers for your contribution to a better world.
02/17/2010 4:05:33 PM CST
Christine Galvani says ...
My favorite Whole Trade product is the Allegro Drinking Chocolate. I tried this as a sample one day while shopping. In fact, I have found many of my favorite products as samples while shopping. I care very much how employees are treated and am willing to pay a bit more for ethical treatment of people, animals and our fabulous earth! We have got to take care and look out for all these things and teach our children to value these things as well.
02/17/2010 4:17:52 PM CST
Cheri Johnson says ...
It gives a hand up!!
02/17/2010 4:21:02 PM CST
camille multra says ...
I really appreciate opportunities that empower people. The products are of superior quality to those purchased elsewhere. I also feel confident that they will not endanger my health. thank you for caring about the "little people"
02/17/2010 4:46:01 PM CST
Lynn Andrews says ...
I absolutely love the idea of whole foods, because I am very conscious of what I put in my body. I believe in taking care of my body, by eating only foods that are natural or organic. Eating right, and practicing yoga is a passion of mine. Namaste`
02/17/2010 4:50:59 PM CST
jean salmon says ...
I like shoppping at Whole Foods because I can buy the exact amount of organic grains I need from the bulk bins.
02/17/2010 5:03:50 PM CST
sandra klessen says ...
Buy the World's interesting Goods at a Fair-Price is as good as it gets!
02/17/2010 5:10:37 PM CST
Brian says ...
I love that more of my money (=buying power) is going back to the producer themselves. This is a positive feedback cycle that creates a win-win situation for everyone.....the producer reaps more benefits, thus is encouraged to produce higher quality goods. The buyer learns something about the producer...even if not by name, by knowledge that they are participating in a Whole Trade program and are taking pride in their goods, and thus is excited about supporting the producer (=buying more goods). Having a middle-man, such as Whole Foods, allows the buying power of individuals to be concentrated so that sustainable, healthy, and effective practices can be supported on a grander scale that any individual could do alone.
02/17/2010 5:10:41 PM CST
Barbara Conrad says ...
I like purchasing fair trade products because the working people earn a fair wage. I think that is important no matter where you live. It also makes it more fair for products made in our country. We hurt our own economy when we purchase cheap from overseas.
02/17/2010 5:43:31 PM CST
KGPugh says ...
I can't stand buying products from big corporations anymore. I would feel much better buying these awesome whole trade products. And I'm sure they're better for me, too.
02/17/2010 5:49:07 PM CST
Anna Maria Vona says ...
I just love going to my two local Whole Foods stores in Philadelphia. Just walking in the store makes me feel good all over as all my senses become engaged. I love passing all the food aisles and smelling my way through the store... first and foremost -- all the GORGEOUS, and very fresh flowers from all over the world. I go out of my way to treat myself or someone else close to me to flowers each week. I always tell my friends, "If you don't get flowers from me when you're alive, you're not going to get them from me when you're dead!" Flowers enliven my senses, cheer up my soul, brighten my office and clean the air. All this good stuff happens for less than $10.00 a week and empowers poor people around the globe.
02/17/2010 6:06:03 PM CST
michele forte says ...
I LOVE, LOVE, LOVE your store! I have gluten sensitivity and have found your store not only to carry the items I need - but much more and friendly helpful people! I love the fact that you have a deli and sushi products and that you can feel free to eat right there. Can't say enough about your store and the way it makes my life easier when finding organic, wholefood products. I'll be a LIFE long customer!! Thank you so much for being there!! Michele
02/17/2010 6:17:21 PM CST
Deborah Podolka says ...
At last good products at a "fair" price. I am on not only a strict bugget but a fair trade way of life. Thank GOD for Whole Foods!!!! I only wish Whole Foods was in Northern Mich as well.
02/17/2010 6:26:15 PM CST
Barb Jakary says ...
When I buy Whole Trade products I know where my money is going. I know that it helping the planet on many levels. Keep up the good work!
02/17/2010 6:33:42 PM CST
Amy Myers says ...
I love the fact that Whole Foods is committed to helping the environment, the people who are producing the food and us, the consumer so we are getting "whole foods", nutritious, not chemicals. This is a Win/Win/Win and I will continue to support Whole Trade and Whole Foods!
02/17/2010 6:37:10 PM CST
Linda Delisi says ...
My favorite fair trade product is Organic Essence Organic Shea Cream, it works great for massage and is USDA certified organic. I like that the communities that produce fair trade products are empowered to succeed in an agricultural business that honors the land and supports the local inhabitants.
02/17/2010 6:37:26 PM CST
Ifat says ...
It's wonderful to be able to buy natural, healthy, and really great products from around the world and support the small independant companies and farmers.
02/17/2010 6:50:12 PM CST
Monica Wood says ...
Thank God there is something good in the world. Pure products from pure people...not corporations. I like that the money I spend will help people earn a living. And the products they produce are useful and better than average.
02/17/2010 7:21:01 PM CST