Whole Story

The Official Whole Foods Market® Blog

Cosmetics: What to Look For, What to Avoid

By Mara Fleishman, April 27, 2009  |  Meet the Blogger  |  More Posts by Mara Fleishman
Mineral MakeupLooking for beauty to believe in? After decades of natural foods, more natural cosmetics are also emerging. It's easy to understand the importance of natural foods, but are there real reasons for buying cosmetics with natural ingredients? Check out our pocket guide and podcast to get the facts behind the hype about natural cosmetics and body care ingredients.
Category: Whole Body




kristen neal says ...
under the natural cosmetics and body care ingredients you mentioned that traditional sunscreens have harmful ingredients. I am always looking for a safe yet effective sunscreen that I can wear while at our northern home on the lake. What brands do you recommend to be the most effective and ingredient safe for my children and I?
04/30/2009 8:07:10 AM CDT
Dana says ...
Origins is the only company that I know of that does not use harmful ingredients in sunscreen. I was surprised when I found out about the harmful ingredients in sunscreen. Origins is great though, and it isn't too expensive.
05/01/2009 8:22:44 AM CDT
Elaine says ...
I am responding to Mara's video regarding Mother' Day as being every day!! I have chosen to shop at Whole Food, whether I am at home or on vacation, since I can count on the products being well-chosen for quality and health for myself and my family. As a mother, I am deliberately aware of caring for myself and my family in the best way possible...and I am equally aware of the best possible care of others in the world. Good to know that WF sets standards and establishes and maintains social and economic awareness for our own consumption and in response to hunger issues throughout the world. My adult daughters whop at Whole Foods in their home towns as well. It is good to know that this is moving along the generations..and for my grandbaby along the way!!
05/02/2009 12:10:42 PM CDT
trendy00betty says ...
Natures Gate is really inexpensive, sold at whole foods. They have a ton of diff sunscreens that are organic, paraben-free, and certified organic. Different varieties for kids and face, etc. or google their web site.
05/04/2009 10:50:05 AM CDT
hsiaw says ...
@trendy00betty The ingredients that we should look for in sunscreens are those that protect us from both UVA and UVB rays. They are called broad-spectrum sunscreens and are often mineral- based. These mineral-based or physical blockers reflect rays from skin with minerals such as titanium dioxide and zinc oxide that immediately provide UVB and UVA protection. In addition, look for sunscreens with added plant ingredients. Plant ingredients not only protect, but they nourish and soothe the skin with high levels of nutrient-rich botanicals. Some skin healthy botanicals nourish and protect simultaneously. Plant-based sun protector ingredients include Milk Thistle, Green Tea, Soy, Caffeine, and Carotenoids (carrot oil.)
05/04/2009 3:06:14 PM CDT
Tronya says ...
Are there any organic sunless tanners that are known to work for those with sensitive skin? I have tried pretty much every sunless tanner out there that markets to sensitive skin. I have had some type of allergic reaction with them all. The most common reaction was an itchy bumpy rash. Someone suggested going the organic route.
05/05/2009 9:35:15 AM CDT
Kristina says ...
Juice Beauty also makes a fabulous SPF! It is chemical free is SPF 30! I haven't been able to find one that high in the natural category. Plus, it's up to 95% organic! I love it. It also comes in a light shade that I use as my foundation. I think Juice Beauty is on sales now too!
05/05/2009 10:04:16 PM CDT
Lisa says ...
Nature's Gate is a great brand and the sunscreens work really well.
05/11/2009 10:21:42 AM CDT
Shel says ...
As I've aged, I've come to realize that the more make-ups and moisturizers I've used on face actually make my skin look worse than when I've gone without. I've been interested in trying natural cosmetics and skin care products whose first priority is "do no harm" when it comes to my skin and the environment. After listening to your podcast, I'm even more committed. It scares me that personal care products aren't as strictly regulated. I'll get enough formaldehyde when I'm dead, thank you very much! I'm glad to see that Whole Foods took a step forward in classifying products they found to be "premium" and set a high standard for quality and safety in personal care products they endorse.
05/13/2009 8:29:51 AM CDT
Brigitte Walsh says ...
Great information in the podcast - it's true; what we put ON our bodies can be just as important as what we're putting IN them. itsjustbrig(at)gmail(dot)com
05/13/2009 9:13:28 AM CDT
Stash says ...
Natarul organic products are the way to go.
05/13/2009 9:41:10 AM CDT
Alison says ...
Thanks! I always check that skin deep site: http://www.cosmeticsdatabase.com/splash.php?URI=%2Findex.php to see if there are a lot of nasty chemicals in makeup and body products.
05/13/2009 11:29:20 AM CDT
~*~ says ...
The Skin Deep site is awesome. They also review sunscreens and list their top 10 and recommended common brands. http://www.cosmeticdatabase.org/special/sunscreens2008/index.php I currently use Badger because it was readily available at Whole Foods in Austin.
05/13/2009 3:00:39 PM CDT
Valerie C. says ...
I enjoyed the interview with Mara. I could not agree with her more. Since our skin is our largest organ, we must not put harmful chemicals on it. I worry about chemical reactions and toxins absorbing into my skin! An educated consumer is the best defense.
05/13/2009 4:03:17 PM CDT
Mir says ...
Since I don't have a Whole nearby, I didn't know that they sold a lot of organic beauty products, I will definitely go down to the city now and check it out. It bothers me to see so many brands try to jump on the natural ingredients bandwagon, just to look at the ingredients list and find that SLS or some petroleum-based product (or similarly damaging synthetic) first in the list. Talk about missing the point!
05/13/2009 4:33:35 PM CDT
Seymone says ...
Very informative. I am looking to add more natural products into my beauty regime.
05/13/2009 4:48:51 PM CDT
sharon peters says ...
This is great! Also use Skin Deep website. So happy to have been able to purchase Burt's Bees Grapefruit & Sugar Beet Shampoo & Nature's Gate Lavendar & Aloe conditioner at Whole Foods. No longer break out from some former brands. Giovanni Sunset Styling Lotion also agrees with my scalp. These I now take to my hairdresser! Wish I had listened to my Mother years ago! Never too late to make changes. Thank you for providing so many wonderful products. Sharon
05/13/2009 8:13:34 PM CDT
Ms.Tish says ...
Wow I dont have a Whole Foods in my area but I do want to know more about natural products and the benefits. I have alot of allerigies and maybe the more natural products would benefit my skin alot so I am very interested in more info and now I am seeing how bad petroleum jelly is for your skin.
05/13/2009 10:12:28 PM CDT
Kayla says ...
This is amazing! I completely agree with everything that was said. I have a problem with the makeup I buy in the store because I'm just too darn sensitive. Thank you for the chance to win this!
05/13/2009 11:30:55 PM CDT
Felicia says ...
thank you so much for all of this info!
05/13/2009 11:41:24 PM CDT
kristine june bautista says ...
w0w!id never realized that make- up would be this good and natural!i dont usually check on make- up labels,maybe that is why im prone to breakouts whenever i try one on my face and got scared that i stopped using cosmetics.now, i can be confident to buy a new set that is natural and good for my skin.thanks for the advice.
05/14/2009 12:43:32 AM CDT
Nina says ...
We should definitely look into what ingredients are in our body care products. I'm trying to incorporate more natural products into my skin care regime. Before I used to use baby oil to remove my makeup but now I use extra virgin olive oil. I've become more aware when buying and take time to read the labels.
05/14/2009 5:31:15 AM CDT
Tracey Kaste says ...
Excellent topic and we should try to be more careful with what we ingest as well as what we apply topically.
05/14/2009 8:56:45 AM CDT
Regina Sanders says ...
I am paying very close attention to what I put on my skin. Including changing my deodorant to aluminum free.
05/14/2009 9:43:01 AM CDT
Cynthia C says ...
I don't want to have dangerous chemicals and ingredients absorbed through my skin. http://www.girl-woman-beauty-brains-blog.com/
05/14/2009 11:44:35 AM CDT