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The Official Whole Foods Market® Blog

Drink your Aloe Vera!

Imagine slicing open a fresh leaf of aloe vera and extracting the beneficial properties from within—our new 365 Everyday Value® Aloe Vera Juices in both unflavored and tangy Pomegranate Cranberry flavor give you an easy way to take advantage of aloe’s benefits every day.

Aloe Plant

Our new 365 Everyday Value® Aloe Juice and Gel products are made from fresh, 100% Whole Leaf Certified Organic Aloe Vera grown in the rich and fertile Rio Grande Valley of Texas and along the Tropic of Cancer in the Mexican Desert. They contain the full range of naturally occurring aloe polysaccharides-- an average of about 2,400 mg per liter. Aloe polysaccharides are thought to be aloe’s most important constituents. Whole leaf products are made by processing the entire leaf and filtering out the unwanted bitter constituents. This retains more of the 200+ components such as amino acids, vitamins and minerals. We never use distillates or add water. Our product is 99.7% pure aloe vera!

Aloe Field

The key to a better product is in the way you treat your aloe leaves. The aloe plants and fields are tended with care. It takes two to three years for a plant to reach maturity, and careful harvesting to keep the plants productive for five to seven years’ time. The plants are replaced after seven years and new fields take more than a year to become ready for a new planting. Our fresh aloe leaves are harvested by hand. The folks who pick the leaves have many years of experience and know exactly which leaves will yield the good stuff that aloe gives! Our fresh aloe leaves are refrigerated within two hours of harvest and processed under optimum conditions to retain aloe’s best qualities.

There are many claims about aloe vera and a few are even substantiated by science, how about that? Digestive and immune support as well as increased nutrient absorption are a few of the important ways aloe vera can support health.

Aloe Vera GelTo Juice or Gel, you ask?

Aloe vera gel is actually made from the aloe vera juice by adding a food grade thickening agent called carrageenan, which is a naturally occurring sea kelp/Irish moss. They are almost equally effective because the 365 Everyday Value® Aloe juice products contain 99.7% aloe vera, while the gel products contain 99.5% aloe vera. Juice products are typically made for dietary supplement purposes, while gel products are more commonly used for topical application, though they can be orally ingested and may be soothing to your throat, stomach, and digestive tract.

Drink two to eight ounces per day as a refreshing beverage! Pour over ice, mix with your favorite juice or try our tasty Pomegranate Cranberry flavor. To your health!