Whole Story

The Official Whole Foods Market® Blog

Facial Cleanser Face-Off

Here’s the deal. With 365 Everyday Value® Daily Facial Cleanser, it’s now possible to get a daily facial cleanser that works as well as a major national brand, but with better components and a better price ($5.99 compared to $9 or more!).

Let’s compare to see what you really get for your money.

   

Do you see the seal that’s on the 365 Everyday Value® Daily Facial Cleanser and missing from the other brand? Not just any product can wear this seal!

Premium Body Care™ means our strictest standards for quality sourcing, environmental impact, results and safety. (Bonus! Most of our entire 365 Everyday Value® body care line meets our Premium Body Care standard, making more high-quality products available to more people. Search for these and other products that meet our strict standards here.)

Now let’s check out the ingredients. Some ingredients may not be pronounceable, but we’ve examined each one in our product not just for efficacy, but also for environmental impact and safety.

Can the other brand say that?

365 Everyday Value® Daily Facial Cleanser’s ingredients: Water, sodium myristoyl sarcosinate, cocamidopropyl hydroxysultaine, sodium cocoamphoacetate, glycerin, xanthan gum, phenoxyethanol, caprylyl glycol, sodium citrate, citric acid, natural fragrance, panthenol.

Major national brand facial cleanser’s ingredients: Water, sodium lauroyl sarcosinate, acrylates/steareth-20 methacrylate copolymer, glycerin, PEg-200 hydrogenated glyceryl palmate, sodium laureth sulfate, butylene glycol, PEg-7 glyceryl cocoate, phenoxyethanol, masking fragrance, panthenol, PEg-60 hydrogenated castor oil, disodium EDTA, methylparaben.

Let’s take a closer look at a few of those and spot the differences between brands.

Sodium laureth sulfate in the other brand : Surfactants, this cleanser's workhorses, are used for cleaning, conditioning and creating foam. However, these ingredients often irritate the skin and can remove beneficial fatty acids. (Sodium laureth sulfate isn't allowed in our Premium Body Care standards, which permit only the gentlest types of surfactants available.)

Disodium EDTA in the other brand: You guessed it; disodium EDTA is one of the more than 400 ingredients we find unacceptable for our Premium Body Care products. It is not allowed because there is environmental data showing that chelators such as EDTA do not readily biodegrade in the environment . . . as in when you rinse it off your face and down the drain.

Methylparaben in the other brand: The truth is some preservatives are necessary in packaged body care products, especially water-based products. Parabens and formaldehyde-releasing preservatives are a no-no in our Premium Body Care standards, which allow only milder preservatives (those shown to function properly yet have a lower likelihood of causing cosmetic-related sensitivities), such as alcohol or potassium sorbate.

Natural fragrance in the 365 Everyday Value® Daily Facial Cleanser: Fragrance is a component that many people expect in body care products and, if naturally derived, may have aromatherapy benefits too. For philosophical and safety reasons, only natural essential oils and components of natural essential oils are allowed as fragrances in our Premium Body Care products.

When you compare ingredients, count on results and calculate your savings, you’ll find a squeaky clean winner. Hoping to make a clean sweep this spring from bathroom to kitchen?

Keep costs low without sacrificing quality by turning to the The Whole Deal value guide for $48+ in coupons, more than a dozen Sure Deals, 11 budget-friendly recipes and a basket full of money-saving tips.