Whole Story

The Official Whole Foods Market® Blog




Sandy D says ...
I strongly support the work to help the women and children in west Africa. I am for "Human Rights not Inhuman Wrongs". Thank you for the background story and for all you do. I will look for the products next time I shop.
05/08/2012 10:52:15 AM CDT
Betsy Collins says ...
We discovered the Alaffia shower gel last year and have used it faithfully since then! I work with three people from Togo and love that I am contributing to assist their home country. I wish you well with the new Coconut cooperative!
05/08/2012 12:15:52 PM CDT
Andria says ...
I like buying Whole Trade products because I like to support ethical companies that give back to the community.
05/08/2012 1:07:57 PM CDT
Marisa says ...
I just recently discovered your products and love your passion for helping the people of Togo. I will be continuing to purchase and telling all my friends.
05/08/2012 2:41:26 PM CDT
Jenna says ...
I have always made a conscious decision about where and how items I purchase are made. Fair/Whole Trade products are fabulous because they assist people in obtaining a fair wage and a decent living in order to have the chance at a better live that hopefully becomes free from want. I have not yet tried any Alaffia products, but after reading this story, I am grateful to Mr. Tchala for assisting the women and children in Togo with all the wonderful things he is doing for their community. He is definitely walking the walk instead of just talking the talk, and is so humble thinking what he does is not enough! He is a beautiful human being and I would be happy to support him and his company so that he may continue to do such amazing work and provide his community with the chances of an easier life.
05/08/2012 3:57:24 PM CDT
Gloria Rothstein says ...
It is very important to be careful what you put on your skin. What you eat and what you put on your skin affects your health. Supporting companies that are careful about what ingredients they use ensures that these products continue to be available.
05/08/2012 6:24:32 PM CDT
Alesha says ...
Whole Trade Guarunteed products are important to me because I like knowing that the everyday purchases I make are, in some small way, helping to create a better quality of life for the people and communities that produce these products. Go to most other stores and that is a hard thing to find.
05/08/2012 10:20:49 PM CDT
Mackenzie says ...
I know when I use WTG products that I can trust the source. I strongly believe in trying to help others less unfortunate, I'm glad corporations like whole foods has taken the initiative, plus, It gives me one more reason for me to support Whole Foods
05/09/2012 6:01:06 AM CDT
Erin M says ...
I have been using Alaffia face creams the last year, because they are fair trade, made of natural ingredients, and come in glass (not plastic) containers. Each of these aspects is important to me. But I am especially gratified to read about the specific projects that these products support; I think such details help bring the impact to life, rather than being abstract. Thank you for this~
05/09/2012 8:12:43 AM CDT
Shireen says ...
Thank you for letting us know that our purchasing can make a difference. Knowing the story of the compassion and conscience that goes into these products makes me proud to use them and I will think of these beautiful people each time.
05/09/2012 9:53:39 AM CDT
Susanne says ...
I haven't tried these products yet, but I will definitely seek them out now. I am always into supporting these types of companies/businesses in order to help others have an opportunity to thrive and have something positive influence their lives.
05/09/2012 11:14:10 AM CDT
Karen says ...
Thanks to Whole Foods for supporting these great products.
04/05/2013 11:45:53 AM CDT
I bought your products today here in Tucson because it mentioned gender equality. The cocoanut soap smells wonderful, and I love helping women in Africa. Lets not just reduce this brutal female excision, lets ELIMINATE IT! THANKS, AND GOD BLESS YOU AND YOUR WORK. JD WRIGHT RD,CDE,CDC
07/14/2014 3:01:16 PM CDT