Whole Story

The Official Whole Foods Market® Blog

Ian's Natural Foods

By Paige Brady, August 1, 2008  |  Meet the Blogger  |  More Posts by Paige Brady
One of the most enjoyable parts of my job is to seek out new and innovative products for you, our customers. That means I see literally hundreds of new products every month hoping to make it onto Whole Foods Market’s shelves. Many of them don’t make the cut. However, the new pizza and pasta meal kits from Ian’s definitely caught my eye. First, they’re made for kids…which is a hot trend right now. Just look around our store, kid-friendly products abound. But what sets Ian’s apart is their recognition of special diets. Realizing the growing population of kids who have dietary allergies to gluten, wheat, dairy, and eggs, when Ian’s developed their pasta and pizza meals kits, they created two options… a special diets version alongside the standard variety. Designed with kids in mind, these kits provide a hands-on experience. With the help of an adult, a kid can assemble and cook their very own dish. Each kit comes with all the ingredients necessary to make a pizza or pasta meal for one. And because they’re not frozen or refrigerated, just stock them in your cupboard until you need them…that’s convenience…something many of us place a premium on nowadays. Interested in other cool products from Ian’s? Check out their Cookie Buttons… guess what…they come in two versions as well. If all that wasn’t enough, you got an otter. As in Andy the Otter, the venerable mascot for Ian’s kids products. And who doesn’t love an otter? Not only is Andy on the package, he leads the SuperFit Kid program online, where he combines fun and prizes with education and tips for developing healthy habits. These Ian’s items are in store now so check them out.

 

10 Comments

Comments

Tyson says ...
Hi Ian- Any great new products you see for kids with food allergies? my daughter (3) is allergic to dairy, eggs and peanuts. We've tried almost all products from our local Whole Foods in Redmond, WA but are always on the lookout for new stuff, especially non-desert items. thanks tyson
08/01/2008 1:33:22 PM CDT
C.D. says ...
Sorry to say Whole Foods, but Super Target has the best prices on Ian's. If you email Ian's, they will send you coupons. That makes for big savings!
08/01/2008 1:49:29 PM CDT
Tinu says ...
Oh, whole foods. I find a new reason to love you everyday. Just stumbled this. Oh, and how do you enter to win tweet of the day?
08/01/2008 2:36:11 PM CDT
hsiaw says ...
Just tweet something about us (it's easiest for us to find you if you use '@wholefoods' in the tweet). We choose one each day. :)
08/01/2008 7:41:00 PM CDT
M.P. says ...
CD- Super Target has a very limited amount of Ian's products...just fish sticks & chicken nuggets. WFM has a full selection.
08/02/2008 12:32:30 PM CDT
Tinu says ...
Lovely, I'll start writing you haikus maybe. :)
08/03/2008 1:35:30 PM CDT
Jenni Hilton says ...
Hi - my daughter has just been diagnosed with peanut and egg allergies and I found this post. Thanks! Do you have any articles on peanut-free foods that you carry?
09/16/2008 12:49:08 PM CDT
hsiaw says ...
Hi Jenni. We don't have other posts in our blog specifically relating to peanut-free foods; however, it's a great idea and we'll look into writing about more products that fit this and other dietary needs. In the meanwhile, you can find some wonderful recipes on our new website including this gem, Chocolate Buckeye Candies with Puffed Kamut: http://www.wholefoodsmarket.com/recipes/recipe.php?recipeId=2308. Also, we have new forums on our website where you can open up this discussion with others who might be facing similar dietary restrictions: http://www.wholefoodsmarket.com/forums/index.php.
09/16/2008 1:52:38 PM CDT
adam says ...
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04/21/2009 8:22:27 PM CDT
Gillich@grovermail.com says ...
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07/03/2011 2:19:20 AM CDT