Whole Story

The Official Whole Foods Market® Blog

Loving Natural Makeup

By Kristy Good, August 13, 2011  |  Meet the Blogger  |  More Posts by Kristy Good
Summer days are dwindling and it’s time to think about going back to school. As you’re purchasing new supplies, clothes and shoes, don’t forget about an important part of your look — makeup! Changing your makeup colors and your routine is not only essential as the season changes, it’s also a fun and easy way to update your entire look for a new school year. Just as I love picking out new dresses in the spring and colorful scarves in the fall, I eagerly anticipate the opportunity to switch out my makeup palate. As the only girl in a family of five children, I didn’t get much exposure to makeup while I was growing up. Even my mother was unconcerned with appearances, so when I took an interest in makeup at an early age no one could understand why. I’d been drawing and coloring since I could hold a crayon, so I attribute my curiosity in cosmetics to a desire to branch out into a new medium. I put my makeup interest on the back burner for many years while I completed an art degree. Last September I began working for Whole Foods Market as a graphic artist in a Washington, DC area store. Shortly after, I decided to see how I could make a career out of my long-time hobby, so I completed an 8-week course to become certified in makeup artistry. The course taught me the basics, like choosing colors and matching foundation, along with advanced skills I had never attempted — like contouring the face to make it appear differently in photographs. Combining my love of makeup with my natural lifestyle led me to the cosmetic brands available at Whole Foods Market. While our stores may not be the first place that you think of when you’re ready to shop for new cosmetics, natural makeup is a growing trend and who knows better about natural products than Whole Foods Market? While the term “natural” can be used very loosely, products sold within our stores are held to strict standards. Many of the ingredients you’ll find are plant-based, mineral-based or naturally derived and are made using pure essential oil fragrances, gentle preservatives and non-petroleum ingredients. In addition, none of the cosmetics you’ll find in our stores have been tested on animals. While the price range of some products may be surprising to younger consumers, it is important to remember that the high quality ingredients used in these products make them more comparable to department store cosmetics than those you’d find in other grocery or drug stores. Being good to your body and looking your best go hand in hand when you choose natural cosmetics. Come take a look at the selection of shades for going back to school. Remember that natural doesn’t have to be boring! Naturally-derived ingredients mean that you’ll find gorgeous earth tones to complement any skin tone. Colors that highlight your specific features will ensure that others are noticing you, not your makeup. After all, school is for studying! With correct application, a little makeup can go a long way. In my upcoming posts I’ll be sharing more information and tips on how to look your best using the products found in our Whole Body department. Got a favorite shade of natural makeup? Let me hear about it!
Category: Whole Body




Lihua says ...
Is natural makeup as good as other makeup? I am a big fan of "natural" and "organic" products. I was told a couple of times that natural skincare products were not as effective as other products when I shop skincare products in local beauty shops.
08/13/2011 1:09:55 PM CDT
paig292 says ...
@Lihua Yes, natural makeup does work, and mineral makeup and powder-based products are some of the best ones to try when making a transition due to their beautiful color palettes and comparable functionality. In general, skin care products such as moisturizers, cleansers and serums are also easier to formulate from a natural standpoint, and many deliver effective results without potentially questionable ingredients. In fact, efficacy was a factor that we considered when crafting our top tier<a href="http://wholefoodsmarket.com/stores/departments/premium-body-care.php" rel="nofollow"> Premium Body Care</a>. Feel free to talk with our Whole Body team members in your local store to help you find the best products for your needs. They often have samples you can try too!
08/17/2011 11:48:06 AM CDT
Heather Padilla says ...
The only thing with your makeup, is it is so pricey! I am only able to buy foundation from you. Due to the price, I always have to resort to cheaper alternatives :(
08/17/2011 6:56:08 PM CDT
Brisbane Makeup Artist says ...
Like you Kristy I always had an early love or art and colour. My mother is a very talented artist and I was introduced to colour at an early age. My interests weren't so much in art as in the art of makeup. I love my career and the different people I meet. I do find that more people theses days are asking for natural based makeups. More women than you realize are sensitive to what is put on their skin. Natural makeup and especially the mineral makeup gives a really nice finish.
08/18/2011 12:44:06 AM CDT
Lynn says ...
Hi I Have tried all make-up ones that claim to be "hypoallergenic, and even the pricy department store products. I have had a reaction to all of them recently. I don't know why. My daughter suggested your make-up and has purchased some eye shadow for me to try. Hopefully this will work for me. I don't know what I am allergic to in the eye shadows or any eye makeup. Why is your make up different from the department store stuff. And also do you think this will work for me?? Any advice would be appreciated. Thanks Lynn
09/01/2011 3:35:05 PM CDT
Lana says ...
Is there any way to buy it on-line???
10/27/2011 3:36:15 PM CDT
janejohnson says ...
@Lana Unfortunately at this time the cosmetics are not available for online purchase through Whole Foods Market.
10/28/2011 2:28:16 PM CDT
Mia says ...
Well I love my Whole Foods on Duke St. we shop there every Sunday and spend around $250.00 a week. The make up section is very small and they do not carry everything you need from one particular brand. I think the major brand they carry is Mineral Fusion but like I stated before they don't even carry all the products from that brand. As it is Mineral Fusion does not have much to choose from. I think they only have 7 eye colors, 6 different eyeliner colors, 7 lip colors, and only 5 loose powder choices. They do have a good selection of pressed powders though.....I think they have something like 12 or so. I know they have better brands out there I'm just not sure why they wouldn't carry them there? I mean they carry about 20+ brands of soap for crying out loud why not make up?? Female shoppers go there to take care of their insides by eating clean and great quality food why not offer the shoppers the same quality in make up so we can look good on the outside as well? I wish they would do something about this. I heard Juice Beauty was good also Ecco Bella, or Jane Iredale? Like I already stated they have so many to choose from now.
08/27/2012 4:40:44 PM CDT
Nikki - Community Moderator says ...
@MIA - Thanks for your feedback. Our products vary from region and store locations so I would encourage you to let your Whole Body department know about the brands you are interested in to see if they are available in their region. In the meantime, we do offer free shipping on Whole Body products from our downtown store located in Austin, TX. You can reach the store at 512-542-2200 and ask to speak with a Whole Body team member and they can go over the brands they carry and assist with the shipment!
08/28/2012 1:16:54 PM CDT
Brooke says ...
This is killin me. While foods needs to update there site to show all there beauty products. Makeup. Soaps. Hair supplies. Ive been looking everywhereee.
09/04/2012 10:04:22 AM CDT
johndaddy says ...
Avalon Organics range of natural skin and hair care products. Avalon Natural Products, Inc. company research & investing information. Find executives and the latest company news. http://www.getnutri.com/avalonorganics.htm
11/05/2012 4:24:34 AM CST
Megan Montgomery says ...
Is your makeup available for women of color?
11/23/2012 1:17:40 AM CST
Nikki - Community Moderator says ...
@MEGAN - Our products vary between store locations. I would encourage you to reach out to your local store to see what they have in stock. If they don't have the exact shade you are looking for, ask them about their special ordering process!
11/23/2012 1:27:58 PM CST
maryam says ...
Does whole foods carry any lines of all natural makeup other than Mineral Fusion? According to http://www.ewg.org/skindeep/product/470996/Mineral_Fusion_Eye_Shadow_Trio%2C_Sultry/ Mineral Fusion line of products is almost as harmful as Mac or many other department store brands. I'm pregnant and am looking for a truly natural line of makeup and it's a real challenge specially when it comes to eye shadows, blushes, eyeliner, and most importantly lipstick.
09/02/2013 2:39:01 PM CDT
Nikki - Community Moderator says ...
@MARYAM - The rating of “fragrance” in Skin Deep is one area where the rating system is not entirely accurate, and which may explain the higher (more negative) rating for EU products. Companies labeling to EU regulations (through which they are required to list “fragrance” on the label when they are using 100% essential oils or components of essential oils) are penalized and their products often rated as being less safe than others. This is a weakness of Skin Deep, which does not accurately reflect the safety of EU products. Another concern is that ingredients in Skin Deep that have no safety data are often rated with lower scores. This is not because they are safer, but because there are data gaps. That said, I would not rely entirely on the rating scores found in Skin Deep, however, it is the most comprehensive tool available to the public for finding data about personal care ingredients. All in all, it is the best to speak to your healthcare professional for their recommendations.
09/02/2013 4:25:06 PM CDT