Whole Story

The Official Whole Foods Market® Blog

New in the Cereal Aisle

By Paige Brady, September 18, 2008  |  Meet the Blogger  |  More Posts by Paige Brady
Okay, I admit it. I still have a craving for sweet cereals. I fondly remember cocoa puffs, fruit loops and their sugary bliss. It probably tasted so good because it had a ton of sugar in it. Back when I was a kid, people didn’t really pay a lot of attention to sugar content. This was cereal...it had to be good for you…right? Not so fast. Upon further review, it seems that loading up kids with a ton of sugar in the morning — not to mention artificial colors and preservatives — was not prudent. A few years back nutritionists and parents alike started scrutinizing the sugar content in foods designed for kids. Recently we’ve seen lots of products touting lower sugar content. Cereal was an obvious choice for new lower sugar products, but the real trick in kids’ cereals was to get them to taste good with less sugar. I remember the first iterations of low sugar cereals…they just didn’t taste enough like the products people were used to buying. The good news is that’s all changed. Two of the best tasting, low sugar kids’ cereals I’ve tasted are the Annie’s Homegrown Bunny cereals. Most of you know Annie’s from their mac & cheese products — and their bunny mascot. They are the leader in natural and organic mac and cheese. They recently branched out — along with the bunny — into the cereal category. Last year we launched the first three varieties of Annie’s kids’ cereals, which, of course, are low in sugar content. They range from 2 to 9 grams per serving. That’s much less than the conventional brands that range from 12 to 16 grams per serving. The inaugural Annie’s cereal products did so well that they created three new items. The new flavors are Fruity Bunnies, Honey Bunny Crunch and, my personal favorite, Cocoa and Vanilla Bunnies. They are so tasty that when we received the samples we ate them all up immediately and were asking the folks at Annie’s to PLEASE SEND MORE!! The fruit and cocoa flavors will definitely have you thinking about their more sugary conventional cousins and, as if having less sugar wasn’t enough of a bonus, they don’t contain any artificial flavors or preservatives either. Whether you have children or simply have a need to satisfy an adult sweet cereal craving, these new Annie’s cereal products are right on the mark.
Category: Food & Recipes




Hank says ...
The fruity one looks really good! I saw these last week and am going to buy a couple next time I am in the store. My kiddos will be happy. Thanks for the tip!
09/19/2008 8:37:00 AM CDT
Mary says ...
As I wandered down the cereal aisle recently, I noticed the Annie's products and saw that they were on sale. I bought 4 boxes (along with some soy milk) and sent them to my daughter (who is away at college and who prefers to eat breakfast in her dorm room.) She loved them and has asked me to send more. I think the Kashi may be going uneaten!
01/30/2010 4:34:18 PM CST
Brenda Lugo says ...
Please, please get more cereals for people like me whose Mother never allowed us to eat sugar laden cereals and there is nothing more obnoxious than sweetened cereals. Right now I buy by the case Arrowhead Mills Oat cereal with no sugar added and bite size shreaded wheat. But I would also like a bran cereal with no sugar added. Thanks, Brenda Lugo
03/11/2010 7:58:56 AM CST
Barbara says ...
Goof for knowing that.
09/14/2011 12:17:44 PM CDT